Hey guys, today in this article, I am going to tell you the top 9 landing page design tips to improve your conversion rate. So keep reading.
The bounce rate of a website is typically considered the percentage of users who leave a website after only viewing or visiting one page (most often the home or landing page).
If a website’s bounce rate is higher than 50%, there are likely core issues with the design, layout, and even the overall presentation of your website.
According to Orbit Media, the average bounce rate of a website is 61%, meaning there is clear room for improvement across the board.
Using a few landing page design tips, improve your conversion rate while simultaneously lowering the bounce rate of your website.
The right landing page can mean the difference between failure and success in a highly competitive online industry.
First impressions matter in our daily waking life, and they are no different in the vast realm of the internet. A positive first impression can go a long way when introducing someone to a new brand, idea, or product.
Using brand visuals not only helps to spread brand awareness but is also a way to build a sense of community and loyalty surrounding your business and/or brand. Just make sure you are not infringing upon any trademark of any business.
1. Using The Right Logo
Using a logo that is not only representative of your business, but also attractive and visually appealing goes a long way in the world of business.
Choosing the right logo for your business can help appeal to a much broader audience while also assisting with solidifying your brand’s professional image and position in any market or industry.
Due to tech innovations in the last 5 years, you can now create a logo with AI designers, which makes it easy for business owners to create pixel-perfect logos every time.
It is important to keep the placement of your chosen logo in mind when designing your website’s landing page as well.
A logo should always be immediately visible upon visiting a website and should be placed towards the top of the page, towards the left or center for optimal viewing ability.
The location of your logo can help visitors to better remember your website and your brand, especially if your logo is relevant to the type of content, services, or products you provide.
2. The Use Of High-Quality Visuals
The use of high-quality photos, animations, graphics, and other visuals cannot be underestimated when it comes to building a landing page or online presence for your business.
Low-quality photos and graphics can quickly turn prospective customers or clients away, regardless of the quality of service or products you offer.
Visual elements matter, whether you are advertising a product or attempting to garner interest in an idea you intend to share.
Using high-quality photographs and professionally designed graphics helps showcase your commitment and dedication to presenting your brand and business in a visually-relevant and professional manner.
3. Video/Streaming Content
The rise of online video and streaming platforms has made it easier than ever to broadcast advertisements and information regarding specific products, ideas, and brands altogether.
This, in conjunction with video creation platforms where anyone can make professional videos, means that everyone can avail of the video streaming boom.
Using video content is one of the quickest ways to build an audience, especially with social media and online communication platforms available today.
Video content is condensed and straight to the point, helping to save time while spreading the word to an audience with less effort altogether.
Implementing videos and streaming content onto your website and social media marketing campaigns is now possible with drag-and-drop solutions, making it easier than ever.
Because video media is so prevalent in today’s online world, it is no surprise that so many are turning to use videos on their landing pages and social media platforms as a main source of communication.
Use CTAs Wisely
A CTA, or a call-to-action, is one of the most important elements involved in building and promoting websites today.
A CTA can help drive traffic to a website, increase conversion rates, and even generate additional leads and future referrals.
Using your CTAs wisely can help to maximize your reach and online growth potential.
4. Create Attractive Copy
With each CTA you create online, use appealing and relevant copy. The type of messaging you use on your website, on the landing page, and even throughout your marketing campaigns can impact how others view and interpret your business and brand.
Using attractive copy and messaging on your landing page can help increase conversion rates while simultaneously reducing your website’s overall bounce rate.
Offering a money-back guarantee, a free trial, or promoting a limited-time offer or an exclusive discount are all creative methods for implementing unique messaging and copy directly into your website’s landing page and marketing efforts.
5. Use Color Psychology
Color psychology plays a major role in how we view and interpret the world around us. Use colour psychology to help convey a message you intend to share with your target audience or to help motivate them to invest in your business themselves.
Learning the basics of color psychology is extremely beneficial whether you are designing your company’s logo or building a campaign with the intention of appealing to an audience on social media.
Some examples of colour psychology in marketing and branding include using the colours blue and green as indicators of welcoming companies, friendliness, and connection.
Colours such as green are often tied with financial institutions, eco-friendly organizations, or even shopping experiences.
Many social media platforms and tech companies turn to the colour blue as it is interpreted as neutral, friendly, and welcomed by most.
For a creative spark, consider the colour orange. Moreover, for an invigorating campaign, think lemon yellow or lime green. For a showstopper, red, purple, and gold can help ignite the feelings you intend to spark.
6. Choose The Location Of Your CTAs Wisely
Location, location, location! Choosing the location of your CTAs is another important factor that cannot be left out when planning your website’s layout, structure, and landing page(s).
CTAs can be placed above a web page’s fold, or towards the bottom, depending on the funnel you have created and how you intend for your prospective customers to navigate your website or social media presence.
Keep in mind that when a CTA is placed below the fold, it may not receive as much traction, resulting in a lower conversion rate.
Use Trust Signals
Trust matters, especially when building a brand or business from the ground up.
7. Showcase Reviews And Testimonials
Sharing authentic reviews and testimonials from clients and customers is one of the best ways to establish a professional and trustworthy reputation in any industry.
When you are shopping for a product from a brand or business you are unfamiliar with, what will help to encourage you to complete the sale?
Testimonials and reviews help prospective customers to feel as if they are able to trust your business with their money or investment.
Without testimonials from satisfied customers, you are much more likely to face difficulties in your attempts to generate sales and improve your landing page’s conversion rate.
8. Implement Trust Badges
Use trust badges to showcase your website’s credibility and authenticity. A trust badge is a visual badge graphic that informs visitors on a website of its online reputation and even of its security.
9. Easy Contact Solutions
Improving a website’s conversion rate requires more than an attractive logo and a showstopping marketing campaign.
In order to truly garner trust and loyal support from your online community, you will need to provide numerous contact solutions for your website visitors.
Not only is it imperative to offer standard email contact support, but it is also advisable to implement a live chatbot that is available 24/7 and even a support ticket system for current and prospective customers.
Offering email support, a telephone number, a ticket support system, and live chatbots can all help to drastically improve your conversion rate while simultaneously solidifying the trust the visitors on your website have for your business.
Implementing a few landing page design tips can significantly improve your conversion rate while lowering your website’s bounce rate.
Taking the time to assess and reconfigure the look and design of your website is one of the quickest ways to make real tangible changes to your online presence and your sales and revenue.
So this is all from my side. I hope you liked this article on the top 9 landing page design tips to improve your conversion rate. If you found this article valuable to you then please share it with your friends and social media followers.