Hey guys, In this article, we will discuss the 5 tips for creating a unique logo that will help you choose the right symbol for color, image, and significance. So keep reading.
Do you want to create a brand, run your own blog? Initially, you need to choose a suitable name and come up with a logo by which people will recognize you. To get a unique logo, you should use 5 simple tips for creating a unique logo.
Also, you can check: 5 Best Free Online Logo Designing Websites.
5 Tips For Creating A Unique Logo:
1. Study Your Audience
There are many brands in different industries. and each firm has its own admirers. Different companies may have the same audience since they offer services and goods for a large part of the population.
However, when creating a logo, you need to study your audience, its goals, and desires well.
2. Focus On Color
One of the important aspects of getting the best logo is getting the right palette. There are no definite rules for choosing a color. However, there is a concept of harmony of shades, which must be adhered to.
For example, the combination of a green background and a white tube that stands out for the WhatsApp logo indicates free communication anywhere in the world.
Green symbolizes a constantly open road, always has a positive effect on users, and contributes to a better perception of information.
Over time, the symbolism of WhatsApp has changed. White dots took the place of the drawn tube. With their connection, you can get the letter W – a symbol of the connection of people with each other.
Blue has become a substitute for green – a sign of the reliability of telephone communications, which also inspires confidence among subscribers. Thus, a harmony of contrasting shades is used. Only 2 colors are enough to create it.
3. A Beautiful Story Or Hidden Meaning
Modern logos are not created just like that, they always have some kind of legend. It’s worth considering the Instagram logo, created back in 2010, which featured a camera in brown shades. It was a simple symbol. He accurately approached the audience itself, since photographers used Instagram at that time.
Today Instagram has undergone a change as the audience has become more diverse. This application began to be used not only by photographers but also by representatives of different generations of the last century.
Bright colors have appeared in the logo, reflecting the spirit of the new audience. At the same time, the drawing clearly does not resemble a camera.
When choosing a logo, it is important to keep a reference point not only in the direction of aesthetics but also the importance of symbolism.
4. Refusal From The Decor In The Logo
You should not decorate the logo with additional details that do not make sense but are a fashionable and bright concept. Fashion is fleeting and over time you will have to give up the unnecessary decor.
Creating a new logo may not be effective enough. Therefore, from the very beginning of design development, the main thing is to highlight the essence. It can be one word of 4-8 letters, an image, or a geometric figure: square, rectangle, circle.
By the way, the same WhatsApp, in the logo of which a regular telephone receiver is drawn. It is clear to every user that this is a conversation app.
At the same time, you do not need to limit your creative flight to rigid frames. You can freely introduce creative thoughts but always remember the essence of the matter, simplicity, and laconic design.
5. Striving For Uniqueness
Many people think that repeating the logo is the right and easy solution. This is not the case, as copying an existing symbol is fraught with failure, a bad attempt at plagiarism.
Users will immediately find similarities and can make fun of, and worst of all, they can sue you for plagiarism. It’s important to understand your needs and create a design that only makes your product or service stand out. Don’t strive to find commonalities with popular brands.
So that’s all from this post I hope you liked the article on 5 tips for creating a unique logo.