Shopify is a leading e-commerce platform. Establishing an online Shopify store is simple, but with so many Shopify sellers, you must find ways to stand out. Whether you’ve just started your Shopify page or are a seasoned seller, there’s always room for improvement in your business management. These 16 easy tips to help you grow your Shopify store, real-world guidance to improve your online business.
16 Easy Tips To Help You Grow Your Shopify Store
1. Optimize Your Shopify Site For Mobile Devices
Millions of people now use mobile devices to access the internet. As a result, you must ensure that your Shopify page and Shopify theme are mobile-friendly.
2. Improve Your Shopify Search Function
There are several ways you can enhance Shopify search to convert more site visitors into customers. As you build your Shopify store, you’ll need to include a site search function. Visitors who perform site-specific searches are more inclined to convert than those who do not.
3. Get POS-Go
Online Shopify stores aren’t the only marketplaces supported by Shopify. Shopify’s new invention, POS-Go (POS stands for point of sale), now allows merchants to sell in physical stores. POS-Go is a piece of hardware that serves as a point of sale in your physical store.
4. Join A Community of Shopify Store Owners
Make use of the platform’s community. Many people are new to the Shopify domain and seek assistance. This is the place where you’ll gain helpful information. The Shopify community can also assist you in learning specific marketing techniques that will propel you to the next level.
5. Create An Affiliate Program
Some of your customers will get attracted to your business because of the values you stand for. Regular buyers will keep coming back if they feel that your brand is close to them and that you have established a connection with these users.
With recurring customers, your main aim is to keep them long-term and maintain the relationship. Their loyalty should be rewarded every now and again, to remind them that they are valuable members of the community you are building.
Creating an affiliate program is, thus, much more than giving away a percentage of the sales to the middlemen. It is about the big game – creating a long-lasting mechanism of bringing new customers aboard and having them join your cause.
For example, on its affiliate program page, INTO THE AM states that they stand for and promote creativity and self-expression. They are an online store that sells printer hoodies, inviting other companies and individuals to help them spread its statement and reach a broader audience.
6. Promote Your Business on Facebook
You should be aware that “organic reach” on Facebook is limited if you choose to share your brand marketing content the traditional way. That is why it is critical to keep your posts brief and to share content from other interesting sources for which you believe a trade is in order.
Should you have a clear picture of who your optimum demographic is, you can use custom options to target your audience more accurately.
7. Keep Your Regular Customers Satisfied
You’ve broadened your product offering, created a consistent brand appearance and perfected the fine art of determining your demographic. But how do you keep new customers loyal?
Maintain daily contact with your clientele. Regular email communication is a good way to accomplish this. According to Brian Lim, CEO of INTO THE AM, “these make the consumer feel valued and can take the form of new offers, customized messages based on marketing data, seasonal offers, and product announcements.”
8. Create Flash Sales
Launching a flash sale is one of the most effective ways to generate market buzz and sell your products quickly. Flash sales draw a significant number of brand-new customers to your Shopify store. (And once you’ve got them, turn them into regulars through loyalty programs!)
9. Engage With Livestream Shopping
The distinction between livestream shopping and classic online shopping is that livestream shopping is uncensored, with the audience communicating in real-time with the host.
Livestream shopping represents a paradigm shift in the way consumers engage with e-commerce. Unlike traditional online shopping, this innovative approach enables a two-way, personalized interaction, fostering a deeper connection between consumers and brands.
At the forefront of this trend is Livestream on Shopify, a capability that leverages the power of livestream shopping to drive sales and boost customer engagement. By providing a seamless and intuitive shopping experience, Shopify live shopping empowers brands to showcase their products in a dynamic and interactive way, while also facilitating quick and easy purchases.
10. Incorporate Gamification Into Your Online Store
Undeniably, users’ attention is dwindling by the day, and keeping up their enthusiasm for any topic is extremely difficult. This is why gamification has emerged as an appealing and highly effective strategy for product-focused brands and retailers.
For example, you can embed a quiz or assessment to guide the visitor to the right solution (your product or service). In the meantime, you collect data about your target audience’s pain points and can optimize your product or service based on this information.
11. Make Use of Shopify Capital
Starting a business tends to be a bit tricky. Even with the best ideas, business owners need help to secure initial funding to get their businesses off to a good start. This is why Shopify introduced Shopify Capital starter loans to provide financing to new merchants. A small loan can have a significant impact.
12. Go Global
Going global can assist you in achieving worldwide brand awareness in addition to increasing sales and customer base. Shopify is designed for businesses of all sizes, from small local manufacturers to large multinational corporations selling their products in multiple countries.
It includes various currency and language options, making it simple to enter new markets. You can create multiple Shopify stores for different regions or use separate subdomains for each of your stores.
13. Post A Product Explainer Video
To help your audience understand the benefits of using your products, you can get their attention by posting a video to explain different features. This tip is particularly useful for you if you have a spectrum of features that may seem complicated at a first glance.
On another plus side, this shouldn’t be a major investment. It is super easy to make product explainer video and you can do it on your own in no time. You can use animations, and sound effects to make your video look professional.
Pro tip: Combine this tip with gamification and promotion strategy – don’t be afraid to do something bold and innovative, even silly if that works for your niche. Most online shoppers have already seen it all, so make sure to stand out and use the elements of fun and surprise to make a long-lasting impression.
14. Run Paid Ads
Paid ads for your e-commerce business can give you instant visibility and help you recover abandoned customers via remarketing. The most popular platforms for running native ads are Google Ads and Microsoft Bing Ads. You can also use the Google Ads Revenue Calculator to estimate how much money you can expect to make from your Google Ads campaign.
15. Develop An Omnichannel Content Strategy
Besides Facebook, your buyers are avid users of different social media channels. Instagram and TikTok are becoming more interesting for sliding new customers into your sales funnel. Using social media marketing is not useful to you only from the viewpoint of paid advertising.
Still, there is also potential in using a well-designed social media strategy, good-quality content, and partnerships with influencers. Best of all is – you don’t need a big budget to get the content going. All you need to invest at first is your creativity and the network power you already have.
Running omnichannel ads will help you reach a broader audience at first, crystalize your understanding of the target group, and increase brand visibility. However, good content is the key to loyal customers, an engaged audience, referral marketing potential, and stable revenue.
16. Collect User-Generated Content
Since the beginning of 2023, there is one thing marketers all over the world agree on – user-generated content is the next big thing in the industry. The psychology of it is simple – buyers trust other buyers much more than your marketing campaign.
So, when you come across a post sharing pictures and videos of their happy customers wearing/using their products, be sure it pays off big time. If you are just beginning to grow your store, you can generate user content simply and under budget.
The first thing you would need to do is to set aside a number of products you can give away for free (for promotion purposes). Then, scout for up-and-coming influencers – new Instagram or TikTok accounts that would be interested in your product.
Get in touch with these accounts and offer to send them free stuff, asking them to send you their pictures of using the products in return. Not only will you get user content, but also exposure to their profiles and direct feedback from first-hand users.
Their benefits in that partnership are free perks they like, plus exposure you will be providing for them by tagging them in your posts.
For achieving great results it is not enough to focus on only one channel or one strategy. Combining different ways of reaching your audience, along with the added value you provide to the regulars, can help you improve your store significantly.
Your Shopify store will benefit from your consistent efforts to grow. Every business is unique and requires a unique growth strategy. However, if you start using these basic tips to help you grow your Shopify store in this article, you will expand your Shopify store and watch the products fly off the shelves.