Want to know what are the 5 good logo design rules? If yes, then your answer is here. So keep reading.
This topic is a thick book, but let’s keep it brief and simple. Professional logo design inspires confidence. Does every business owner know that his/her product or service is excellent, but is it any different? For example, if you were to hire a custom logo design company with a low-end hobbyist logo, what would that tell you about them? We’re super visual, it’s real, and people really judge a book by its cover.
Numerous design agencies are offering “custom logo design,” but many don’t really understand what it means because the job is usually left to naïve and rookie designers. Unfortunately, these inexperienced individuals create logos that cannot match and work for your branding. For example, it’s common to post client budgets and create logos for ads, printing material, websites, etc. Suddenly you can’t put your logo on a new uniform or put your logo on a door panel because one color isn’t enough or because there are too many little details.
So, if you want a professional logo that instantly grabs your customers’ attention, describes your business’s values, and works in all circumstances, take a few minutes to read this blog post. I keep this blog as simple and short as possible. Plus, define a logo, why it is important and the five rules of good logo design to keep in mind the next time you design yourself or hire a custom logo design company to create it.
What Is A Logo Design?
A logo is a unique symbol or mark representing a company, person, or brand. This way, your brand will stand out from the crowd. A well-designed logo is critical to your online success and should be at the heart of your digital marketing.
Why Is Custom Logo Design Important?
The logo should be easily identifiable and should be your company’s face. To compete with other logo-owned businesses in your industry, you must first get a custom logo design so that audience can remember you too.
Think about it: How recognizable are the Nike and Amazon logos? What do they do for the company? Is it easy to identify their brand? I recommend you follow the procedure steps to design your logo.
Here are some other great reasons why you need a logo:
- Your logo can attract new consumers.
- Can retain customers.
- Stand out from the competition with a memorable logo.
- Logos help develop trust and make you look more proficient.
The 5 Rules Of Good Logo Design
If you want to create a compelling and successful logo, you should follow these logo design rules. So, without delay, look at the five important logo design rules you need to know.
Simplicity helps the logo stand the test of time and makes it repetitive and manageable. Therefore, your logo should be as clearly visible as possible to reflect your aesthetic and communicate your viewpoint.
We want it to be visible. For example, look at the Nike logo. It’s just a swoosh of monochrome. It doesn’t get any easier.
At this stage, choosing fonts, colors, and shapes is important. Does your logo consist of multiple overlying shades, clip art, and fonts? Choose some active elements in your design – a good logo will not be full of details. Don’t forget to leave it blank! Simplicity needs full use of spacing. The rudiments that make up the logo should make it stand out and communicate it visibly to the audience.
Your logo plays an important role. Beautify all your products, printing materials, digital ads, and more. Therefore, the logo should be generic and flexible anywhere. For example, consider all the mediums you use for your logo and check it looks great everywhere.
A simple, descriptive logo adds versatility. Responsive logos are another great way to achieve versatility. Responsive logos are malleable and come in different sizes, complexities, and even color variations to suit where you place them.
As a general rule, logos should work in any color and on any background. This means it should look good in monochrome with no effects. This is the simplest form of a logo. Is it still unique and memorable? Does it still show the voice of your business?
Your logo should be different enough to be noticed and memorable enough. Think of all the memorable logos. Starbucks, Apple, and Nike top the list. Maybe we remember it because we see it often, but perhaps because it’s unique and memorable.
A successful logo stands out and is distinctive, original, and memorable. Your logo should make people remember you at first sight and communicate trust and credibility through repeated interactions.
A unique logo design requires an exceptional design concept. That’s the point of logo design, where artistry is combined with good ideas and a deep understanding of consumer design. A skilled graphic designer can meet your logo goals with all of these factors in mind and create an original logo.
Pay Attention To the Colors
Color speaks for itself. So be cautious and choose colors that match your desired brand image and identity. For example, if you are a consulting firm, financial service provider, or insurance service provider, I personally recommend using a classic and reliable color, such as shades of blue. But if you’re opening a trendy new restaurant, nothing is holding you back from using bright shades of yellow and orange.
Lastly, Don’t Stick To Trends
Design trends come and go and become trends. Some trends last a long time, while others remain regular whims. Keeping up with the latest trends is key, but you shouldn’t depend solely on logos and branding as they cause rapid aging.
Keeping up with current trends and avoiding things is not bad, but relying solely on trends is another. So it’s best to use your imagination and come up with ideas that are different from others.
Rules are meant to be broken. This applies to logo design and any creative field. You can break these rules, but be careful, as they are not arbitrary. There are a lot of rules for a good logo design, but the ones mentioned above are the most basic rules of good logo design.
A custom logo design can be simple and sometimes obvious, but it usually takes a lot of thought and effort to create. Professional logo designers reviewed hundreds of ideas before arriving at the final design. A set of fonts was created just to make the logo work with a few letters.
Mack Chris is an SEO specialist with more than 5 years of experience in promoting and marketing brands in the digital world. He loves to read and share his digital marketing experience with the rest of the community. In his spare time, he enjoys drawing, sketching, playing football, and goes, swimming.