SEO or search engine optimization has been no strange word in the world of content on the internet. It is a promising strategy that aims to increase the level of traffic at a particular link on the web. To understand, search engine optimization in simple terms is using specific keywords in the article. An SEO company finds these keywords after researching the most search terms from any search engine. If you use these words exactly as given, it can help the search engine find the page quickly among all the other web pages and present it to the searcher.
The best part about SEO writing is that it is effective for most search engines and the diversity of the content. But, since this strategy is so effective, how can we not expect other competitors to be aware of it? Yes, now almost all the content posted on the web is optimized. Hence, the competition has become more severe.
How does linking make a difference?
But there are still ways you can make your content the highlight among all. And not a lot of content producers are aware of it, we call it “linking”.
Linking, as the name suggests, refers to adding additional links to your content. It’s an important SEO strategy designed to help search engines find new web pages and determine which one should receive a SERP ranking. When carried out properly, linking or link building has several benefits. These can include:
- Better rankings and website traffic: Generally, major search engines, like Google, factor in the number of quality links your site content contains when determining your rank on the search engine results page. Hence, if you add more quality links to your content, your site will have a higher chance of ranking highly. As a result, it generates more traffic, which is essential in attracting customers or making sales.
- Boost domain authority: Adding links from high authority sites can help improve your domain authority score. It means your visitors will likely perceive your website as credible, thus increasing your web traffic and conversion rates.
Indeed, linking can be beneficial to your website. But it’s important to know that there are many things to learn about this SEO strategy. One of them is the different types of links involved in the process.
There are mainly five types of linking that content writers can introduce in their articles to make a difference.
- Internal links
- External links
- Natural links
- Manually obtained links
- Self-created links
Here, in this article, we will be focusing on internal links mainly.
Internal linking is linking the article with another webpage of one’s own website. To understand it better, here is an example. Suppose you have ever visited a website and found another link at the bottom of the content. It could be a link for redirecting the searcher to another section of the same webpage, popularly known as internal linking.
What are shallow links?
A shallow link is a type of internal link. Shallow links might seem like a new type of linking, but they can be beneficial for improving traffic to a significant extent. These links can direct a user to more specific information on your webpage.
But before you start using shallow links, let’s first understand all the reasons why they can have such a crucial contribution. There are many advantages associated with shallow linking.
Advantages of using shallow links
One of the most common advantages of shallow linking is that it provides a direction to the searcher. For instance, a searcher has opened a web link of an NGO. They spent quite some time on the webpage reading about everything and now want to find more details. In that case, shallow links can help them come back to the homepage, where they can get one-stop answers to all navigations related to their interest.
It also keeps a searcher engrossed in the website. There is always something that a keen searcher can find with the help of a web link mentioned as a shallow link. Once the searcher comes back to the home page, or the main page of the website, they can find other related topics that they can look for if they’re interested in the topic and content.
It can result in increased traffic on the homepage of the website. Since most of the users are directed toward the homepage, more users are likely to check out the content available there. So, if your homepage needs some work, it is better to get that fixed before you use shallow links.
Thinking from a searcher’s point of view can also save time. If a searcher has read all the content given on a particular webpage and now wants to go to other webpages, they can quickly navigate through the shallow links and find anything they want from the main website.
Limitation of shallow links
Apart from all the advantages, there is also a factor that a content writer must be aware of while using shallow links.
Using shallow links has only one limitation that it might affect the SEO ranking of your website. It is because, as we all are aware that Google ranks the webpage, not the website. Hence, using a website/ homepage link can affect the position of the webpage.
How to use shallow links?
Now, we are aware of all the impact shallow links can have on a webpage. But, if you want to enjoy the fruits of your labor, you must learn how to use them in the best way possible.
It is always recommended to use shallow links only after much research and rechecking on the webpage. Since the link is supposed to direct the reader to a more specific page that can help them derive more relevant information, it is important that a writer only mentions shallow links whenever he needs to. After mentioning the links, the writer must also recheck if the link is accurate and functional or if the link happens to be malfunctioning, providing no benefit.
Moreover, you should not use the link too much. This will present it as more of a promotion for the website rather than aiming to guide the reader.
Incorrect usage of shallow links can misguide the reader and may cause a loss of interest. After all, you don’t want to lose a prospective subscriber either. On the other hand, it’s vital to know that using shallow links as part of your SEO efforts doesn’t have to be challenging. You may seek help from a professional company that provides monthly link-building services to clients. They can be your SEO partner in using shallow links to your website’s advantage. With them at your side, you can minimize the adverse consequences associated with incorrect usage of shallow links.
Shallow linking has its own set of advantages and limitations. It is an important element that can add value to the content and make it facilitating a new reader who is interested. It is the responsibility of a content producer to understand the nature of the information. They are including and then mention relevant external and internal links accordingly.
Take note of all the pros and cons and characteristics of shallow links. We can conclude that shallow links can play an integral role in link-building strategy. Careful usage of shallow links can work wonders for the content for generating new traffic and getting more attention.