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Instagram Marketing Strategies

12 Instagram Marketing Strategies To Follow For 2024

Hey guys, today in this blog post, we are going to discuss the 12 Instagram marketing strategies to follow for 2023 (Plus Social Media Marketing Tools). So keep reading.

You may be wondering why it’s crucial to market your business on Instagram in 2024. After all, the platform has been around for a while now, and it seems to be getting less popular every day.

But that’s actually not the case!

In fact, according to Statista, Instagram is projected to have around 2 billion users by 2023, with already around 1 billion users active on the platform to date. The platform is especially popular with younger users that, as of March 2022, the majority of users were in the range of 18 to 34 years old.

So if you’re not yet marketing your business on Instagram, you’re missing out on a huge audience. And even if you are currently marketing on Instagram, it’s important to stay up to date on the latest strategies.

One of the main challenges that people have when it comes to marketing on Instagram is that they don’t know how to improve their strategies. Since the platform is constantly changing, it can be hard to keep up, but you can easily stay ahead of the curve and improve your results with the right tools and knowledge.

12 Instagram Marketing Strategies To Follow For 2022

1. Use Instagram Stories

Instagram Stories is a feature of Instagram that allows users to share photos and videos that disappear after 24 hours. Instagram Stories can be a great tool for marketing because it allows businesses to share behind-the-scenes content, product announcements, special promotions, and more in a fun and engaging way. It is also highly discoverable, so businesses can reach new audiences with their content.

Additionally, Instagram Stories allows businesses to use interactive features such as polls and quizzes to engage their followers further. To see Instagram Stories in action, check out the accounts of some of your favorite brands. You’ll likely find that many of them use this feature to great effect.

2. Go Live

Instagram Live is a powerful tool that allows businesses to connect with their audience in real-time. This feature provides an intimate and personal way to engage with followers, and it can be used to promote products, share exclusive content, or simply give fans a behind-the-scenes look at your business. When used effectively, Instagram Live can be a powerful marketing tool.

For example, fashion brands can use Instagram Live to give fans a sneak peek of new collections, while restaurants can use it to share cooking demonstrations or behind-the-scenes looks at the kitchen. Instagram Live is a versatile platform that can be used in many different ways to connect with your audience. When used correctly, Instagram Live can be an incredibly effective marketing tool.

3. Use Hashtags

Hashtags are a powerful tool that can help businesses to reach a wider audience on social media. By including relevant hashtags in your posts, you can make sure that your content appears in search results and is seen by people who are interested in what you have to say. Hashtags can also be used to start or join conversations, and to track the performance of your marketing campaigns.

When choosing hashtags for your business, it is important to do some research to find out which ones are most relevant to your target audience. You should also consider how popular the hashtag is, as using less popular tags can help you to stand out from the crowd. Hashtags are a valuable asset for any business, so make sure you use them wisely.

4. Use Location Tagging

In recent years, location tagging has become one of the most essential tools for businesses promoting themselves on Instagram. By tagging their location in each post, businesses can ensure that their content is seen by physically nearby users. This is especially effective for businesses with brick-and-mortar locations, as it allows them to reach customers who are in the vicinity of their store.

Location tags can also be used to target specific events or attractions. For example, a business might choose to tag their location at a popular music festival to reach potential customers who are interested in that type of event. Moreover, location tags can also be used to target specific geographical areas. For instance, a business might use location tags to reach potential customers in a specific city or country.

5. Create Engaging Content

Creating engaging content is essential for any successful Instagram Marketing strategy. Engaging content will capture the attention of your audience and encourage them to stick around, follow your account, and interact with your posts.

There are a few key things to keep in mind when creating engaging content for Instagram. First, make sure your visuals are strong. This means using high-quality images or videos that are visually appealing and relevant to your brand. Don’t be afraid to use different tools to vary your content: convert your videos to mp4 for easy uploading to social networks. Second, use engaging captions that tell a story or create a sense of urgency. Captions that are interesting and make people want to learn more about your brand are essential for driving engagement.

6. Run Contests And Giveaways

Instagram contests and giveaways are a great way to connect with potential customers and generate interest in your brand. When done correctly, they can be an extremely effective marketing tool. Here are some tips for running successful Instagram contests and giveaways:

  • Make sure the prize is relevant to your target audience. The prize should be something that your target audience would be interested in. Otherwise, they’re not likely to enter the contest.
  • Be clear about the rules of the contest. Make sure you are very clear about the rules of the contest so there is no confusion or ambiguity. State clearly how to enter the contest and what the prize will be.
  • Promote the contest heavily. Make sure you promote the contest heavily on all of your social media channels, as well as on your website and other marketing materials.
  • Choose a winner carefully. When choosing a winner, be sure to pick someone who is active on social media and who will be able to promote your brand effectively.
  • Run the contest regularly. This will help you to build a following and generate interest in your brand.
  • Repost winning entries. After the contest is over, be sure to repost the winning entries on your Instagram feed to show off the great content that was created.
  • Use relevant hashtags. When promoting your contest or giveaway, be sure to use relevant hashtags so that people can easily find them.

7. Take Advantage Of User-Generated Content

User-generated content (UGC) is a powerful form of social proof that can help build trust and credibility for your brand. When customers see that other people are using and enjoying your products, they’re more likely to give them a try themselves. And what better platform to showcase UGC than Instagram? With its highly visual format, Instagram is the perfect place to show off customer photos and testimonials.

8. Collaborate With Other Users And Brands

Collaborating with other users is one of the most important aspects of Instagram marketing. By working together, you can reach a wider network of people and build your brand identity. You can also take advantage of Instagram contests to generate interest and engagement. When done correctly, collaborating with other users can help you achieve your marketing goals.

9. Use Paid Advertising

Paid ads are a great way to get your content in front of new people who might not have otherwise seen it. On Instagram, you can use paid ads to target users based on interests, demographics, and even specific behavior. For example, you can target users who have recently visited your website or engaged with your content.

These ads can also be used to reach people who don’t follow you yet but are likely to be interested in your content. They are an essential part of any Instagram marketing strategy because they help you reach a wider audience and drive more traffic to your website or product.

Paid ads can also be customized to match the look and feel of your Instagram account, ensuring that your branding is consistent across all platforms. Paid advertising is an effective way to reach new customers, and Instagram is one of the best platforms to do it.

10. Utilize Analytics

Instagram analytics is the process of analyzing data and metrics from Instagram to better understand your audience and optimize your content strategy. When used correctly, Instagram analytics can help you to improve your overall marketing performance on the platform.

There are many different ways that Instagram analytics can benefit your business. For example, by understanding which of your posts are performing well, you can create more content that is likely to resonate with your audience.

Additionally, Instagram analytics can help you to identify when is the best time to post, what kind of content is most popular with your followers, and which hashtags are most effective. By understanding these insights, you can make sure that your Instagram marketing strategy is as effective as possible.

11. Keep Your Profile Updated

Instagram is world-renowned, boasting 1 billion monthly active users. For businesses, it’s important to have an Instagram profile that is updated and includes pertinent information about your business. This is because potential customers or clients will often look at your Instagram profile before deciding whether or not to engage with your business.

An up-to-date Instagram profile lets people know that you are active on the platform and that you are serious about your business. It also gives them a chance to learn more about what you do and what you have to offer. Furthermore, an updated Instagram profile can help you to attract more followers and build a larger audience for your business.

12. Stay Active

Active Instagram users are more likely to see success with their Instagram marketing strategies. Here are a few examples of how staying active benefits Instagram marketing:

  • Active users are more likely to have their posts seen by other users. This is because the Instagram algorithm favors posts from accounts that are regularly active.
  • Active users are also more likely to gain followers. This is because people are more likely to follow accounts that appear to be active and popular.
  • Active users have a better chance of engaging with their followers. This is because people are more likely to comment on and like posts from accounts that they regularly see in their feed.

In short, staying active on Instagram is essential for anyone who wants to be successful with their marketing strategy.

Recommended Social Media Tools You Can Try

Now that you’re equipped with the best Instagram marketing Strategies, here are some tools we highly recommend that can support your Instagram social media marketing efforts.

1. DesignStripe


DesignStripe is a great resource for finding high-quality, free design assets that you can use in your social media posts, blog articles, and other content. The website has a wide variety of design options to choose from, and you can easily personalize them to suit your specific needs.

This makes DesignStripe an excellent tool for making your Instagram Marketing efforts more exciting and eye-catching.

DesignStripe is free to use for individuals, making it a great resource for small businesses and digital marketers on a tight budget.

2. Pixelixe


Create unique images in minutes with this tool, which assists marketers, bloggers, and small enterprises. You may use this program to create pictures for your social media and digital campaigns.

Pixelixe helps your Instagram Marketing efforts by providing you with high-quality visuals at an affordable price.

The cost of Pixelixe varies from $9 to $249 per month.

3. Text Blaze

Text Blaze

Text Blaze is a tool that saves you time when typing. You can use it to save text snippets that you can easily insert into the program or website you are using. It has easy-to-use and customizable templates, so it will work with all of the programs and websites you use.

Text Blaze helps your Instagram marketing efforts by providing easy access to content that you can quickly insert into your posts.

Premium plans start at $2.99.

4. Removal.AI


Removal.ai is a service that uses math to remove the background from photos. This tool can help you create graphics and visuals for your social media posts more quickly.

This is great for social listening because it can help you create attention-grabbing and informative visuals. Using this tool, you can ensure that your visuals stand out from the rest, which can help increase engagement and reach.

Basic functions are free, but premium plans begin at 0.15$ per image/month if you want to use more functionalities.

5. Post Planner

Post Planner

You must choose the proper platform for your area of expertise. This social media marketing tool lets you create and distribute material that is tailored to your field. It finds and promotes viral news from Facebook, Twitter, Instagram, and other social networking sites to help you attract more attention from your followers. You may also use it to strategize your postings.

Post Planner is a great tool that can help your Instagram Marketing Campaigns by finding and promoting relevant content to your industry.

The basic version of Post Planner has a free trial, but you may also try the paid versions, which start at $19 per month.

6. Drawkit


DrawKit is a free, high-quality, and user-friendly illustration software that may be used for a variety of purposes. With DrawKit, you can quickly create graphics for your social media feeds, blog entries, presentations, and more. DrawKit also has several customization options to allow you to customize the pictures to meet your unique needs.

DrawKit can make your Instagram Marketing efforts more exciting by providing creative and eye-catching graphics that can aid your brand storytelling.

This tool is free to use, with options to buy scenario-specific set illustrations.


There is no doubt that Instagram is one of the most popular, if not one of the most popular social media sites out there. Suppose you’re looking to maximize your social media marketing. The strategies are simple and doable, and tools are readily available to help you get started.

Author’s Bio:

Shelly Solis is the co-founder of SaaSLaunchr.com. She helps increase monthly organic traffic of companies through SaaS SEO, content marketing, and SaaS guest posting services. She loves children, books, and good stories.