Since a business website plays a significant role in establishing and attracting more leads to the company, designing it requires some policies to follow. But, you may ask why you need to follow the web design principles.
We all know building a website has become anyone’s game due to the invasion of the CMSs. But an inappropriate and ineffective website design cannot deliver a particular message to the customers and fail to engage more people.
That is why basic things such as color, font, and imagery play pivotal roles in making a website effective. Also, brilliantly designed websites make your business more credible and professional.
That is why we have penned down nine website design rules one needs to follow while developing a site for their business.
9 Web Design Principles You Need To Follow To Drive More Traffic
The more you make your business website usable and functional, the greater trust and credibility your customers will build for your company.
You can follow these guidelines from a top-rated web design company in Bangalore to design your website.
1. The Purpose Of Your Website
You first need to decide the intention of your website. If you cannot fix the purpose of your business website and fail to set a site intention, your user will not understand what they will receive from the site.
So, choose your purpose from the four core intentions, such as delivering expertise, building your brand reputation, attracting leads, and sales.
2. Make The Site Simple
What most people remain unaware of is simplicity is the key to designing websites. The simpler you keep the website, the better user experience your customers will get.
So, pick the appropriate color, do not use more than three types of fonts, and select high-quality and suitable images while designing the site.
Remember, going minimal yet perfect is one of the vital web application design principles.
3. Keep Website Navigation Smooth
Visitors prefer to stay on a website where they can easily navigate and smoothly get their desired option. So, keeping a website simple, consistent, and intuitive on every page is the secret key to engaging more people to the site.
Several statistics show that websites with confusing navigation have more bounce rates due to their poor user experience. So, try to design a website where a customer can easily interact and get their coveted service.
4. Left Alignment Makes Reading Easier
Following the F-shaped layout makes it easy to read as the left alignment mimics our reading pattern. Most people first see the top and left portion of the screen.
Since we read from left to right and top to bottom, an F-based layout is the basic principle of a website layout.
So, follow the pattern to make your website effective as it resembles the reader’s natural way of scanning a page.
5. Visual Hierarchy Distributes Importance Properly
Visual hierarchy web design puts a pleasing value on the website. If you want to design your website in perfect order and plant an apt significance to the elements, visual hierarchy is the key.
You can do it by color, size, contrast, imagery, typography, or style. Following the rule helps the visitors understand the focal point.
6. Post Engaging Content Regularly
If you take a look at the top-ranking websites on Google’s SERP, you will get to see great design as well as top-notch content. But, why is posting great content one of the vital Web Design Principles?
Because captivating and engaging contents serve a brilliant part of your business by converting more visitors into leads.
So, if you post brilliant content regularly, your site can easily influence and attract more traffic.
7. Grid Makes Website Looks Pleasing
Putting aesthetic and pleasing value to the website is vital to keep your visitors engaged. That is why one needs to use a grid to keep their content structured and easy to find while navigating, even for the first time.
Unorganized websites act as messy rooms, no one wants to stay there for longer, and finding something there is the trickiest task.
But, a grid-based layout properly arranges the elements into clean columns and sections.
8. Optimizing Images Decrease Load Time
Will you stay on a site that requires more than a few seconds to load? No one wants to enter a website that takes more than 2-3 seconds to load.
Since most visitors expect your website to load within 2 seconds, you need to optimize your website images to make them faster.
9. The Site Needs To Be Mobile-Responsive
Nowadays, most people use search engines from their mobile devices. Also, Google now tends to rank only mobile-responsive websites. So, making your site mobile-friendly is a significant factor you cannot avoid.
Hopefully, our suggested web design principles will help you to build a credible and authentic website for your business.
Also, always remember keeping it simple yet supremely functional is the key to developing an effective website.