Optimizing your new WordPress website for better search engine rankings and increasing organic website traffic takes work. You need to be more aware of the processes and steps for proper optimization to find the task challenging. A web development company in India can do things in the right manner. However, if you want to learn what those are, you have to read the article thoroughly. We have those points mentioned in this article. Let’s discuss the 8 simple steps to optimize WordPress site for SEO with these proven tactics.
8 Simple Steps to Optimize Your WordPress Site for SEO:
Check Out the Permalinks
A web page’s URL structure plays an important role in proper optimization. SEO optimization is necessary for both the page and the WordPress website. Below are some rules that have to be followed properly:
- Build URLs that are short, simple and easy.
- Make sure there are no stop words or special characters in the URLs.
- Check whether the URL has the primary keyword or not.
By default, if your new WordPress site has these URL structures, the site will be considered good. Changing the URLs by following those structures would be the best.
Ensure the Website’s Speed Is SEO-friendly
If you want to increase your website’s performance, test it frequently to ensure its speed. In this way, you can detect those areas that could be faster and take time to upload. To ensure this, different online tests are available over the internet; you can pick the reliable one and evaluate the performance. You can also concentrate on the right website speed due to this test. Website development packages assist businesses by working on the speed optimization of SEO.
Set Up Google Analytics for Your Website
As a website owner, you need valuable data and insights to make the necessary decisions. The best tool, Google Analytics, gives website owners a clear idea and information on the website’s performance, guides on the traffic sources, the number of visitors, and the client’s behaviour on the WordPress site. All of this information is very helpful for SEO strategies and WordPress optimization. As it is an easy process, you can integrate this into your website.
Set Up Different SEO Plugins
Installing an SEO plugin is something you should take advantage of. This could simplify many things starting from traffic management, more lead generation, traffic generation, new content creation, and conversion optimization. If you want to integrate a capable, feature-rich plugin for search engine optimization, you can easily manage the on-page SEO tasks for your website. If you check the other options, you can easily pick the Yoast SEO plugin, it is considered the best option, which is also free. There are different website development packages, sometimes different website developers work on this.
Used Optimized Images for Your Website
Almost every website owner uses a specific number of images. These images are great, and you can easily get the chance to engage the users with images, and you can make them familiar with a huge variety of web page content. If you use optimized images for your website, they can slow the loading speed of your website. It is necessary to optimize the images properly to reduce the loading time. Your website may get penalized by Google and directly get affected in traffic and revenue because of this.
- While uploading the images, ensure all of them are web-friendly, and the format is in JPG.
- The uploaded image sizes on WordPress must be within 100-200 KBs in size for better indexing.
- When images are uploaded on WordPress sites, ensure all have the appropriate alt text. While indexing, search engines don’t understand the images, but the search engines can easily read the alt text and understand what the image is about.
Ensure Your Website Is Highly Indexable
Do you know that by default, WordPress has a setting that could prevent your website from getting indexed by search engines? Maintaining the privacy of several private sites is a good option, but most WordPress sites are designed to be indexed and accessed properly by different search engines. To change these indexing settings, go to your WordPress Dashboard, then click, Settings, then Reading, and click the “Search Engine Visibility” option so that your website will be open for indexing.
Set Up Different Tags and Categories
Different tags and categories could add value by playing an important role in building your website’s structure. Ensure the content on your website is optimized well and could drive more organic traffic. Ensure to apply different relevant tags and build keyword-rich categories that are highly relevant to your website. Thus, more targeted audiences and readers will see it. However, understanding the right tags and categories needs expertise and knowledge. A web development company in India can help in this case.
Ensure the Mobile-friendliness Of Website
Mobile-friendliness matters a lot. Other than this, responsiveness also plays a huge role. There are a huge number of people who browse websites on mobile phones. You want to pay attention to those. A huge number of traffic also and revenue gets generated from mobile searches. So, you must focus on ranking higher by making and increasing your website’s mobile friendliness. Website development packages help businesses by working on this. Since Google introduced the option of mobile-friendly indexing, more businesses have been focusing on this. Remember, a responsive design matters a lot. There are different WordPress themes, and you can have different responsive designs. Those are available in both free and paid versions.
Conclusion: Steps to Optimize Your WordPress Site for SEO
Search engine optimization is indeed a long and hectic process. Optimizing a WordPress website properly is also necessary to get more website traffic. Optimization is a process that needs to be followed step by step from the beginning. If you are seeking help from the best web development company in India, some experts can help you in this process thoroughly and ensure your business success in the long run.