Hey guys, today in this article, we will discuss Shopify Plus vs BigCommerce vs WooCommerce: Which is better for an online printing business? So keep reading.
Have you wondered why retail companies are relentlessly shifting their businesses online? There are more than 2.14 billion shoppers online, which provides them with a chance to attract a huge customer base.
So, why not take this chance yourself by building a printing business on an e-commerce platform.
According to the experts, it is forecasted that e-commerce sales will surpass 1.3 trillion dollars by 2025. More people prefer to purchase online because it saves them a lot of time and transport costs to spend visiting a faraway physical store.
But it is also a fact that when it comes to purchasing online, people consider a lot before choosing a store that matches their requirements.
Why Is SEO Important For An eCommerce Printing Business?
People’s purchasing decisions are hugely influenced by a business’s ranking on the Google search engine. It is observed that 75% of the researchers don’t go beyond the first page of the search engine. But creating a good website is not guaranteed to increase the ranking of an e-commerce printing business. In fact, it is very challenging to be on the first page.
Moreover, a printing business needs to consider global outreach and ranking on the search engine because both are vital for a business’s growth. This can only be achieved by creating a healthy website with the help of SEO.
Search engine optimization, short for SEO, is the process of optimizing a website to bring healthy traffic to the online store and generate leads. It also improves the online presence, optimizes the speed of website loading, and creates it to be mobile-friendly.
People don’t like to spend time on a website full of technical glitches, that are not user-friendly, and take time in loading. Also, without SEO, no business can rank on the first page as Google ranks only those websites that match the requirements of its searchers.
Which SEO eCommerce Platform To Choose For A Printing Business?
Most e-commerce platforms provide a variety of SEO features that can help an e-commerce printing business to optimize their storefront according to their needs. But some would provide only basic features to optimize, while others would have high-end functionality that will ensure more traffic for a printing business.
Here are some of the top e-commerce platform in 2022 that offers integration for web-to-print tools.
It is probably the most user-friendly platform out there for a variety of e-commerce businesses, it provides an all-inclusive solution. For a printing business, it could be cost-effective to use such a platform.
Because it allows for managing inventories, processing payments, and selling multiple orders without hiring a team. Shopify can also increase the outreach of a printing business globally and provides powerful apps to complete various tasks quickly and in one go.
Also, it supports customization and reprinting orders quickly with the help of web-to-print integration. It is proof that it could provide a perfect all-in-one solution for a web-to-print business.
It is an all-in-one hosting platform that provides different features, such as the ability to customize and create various orders for a printing business. Moreover, it also offers ease in processing and selling orders on multiple channels.
There is a variety of intuitive templates present on the platform, that the customers can edit according to their needs. Furthermore, it also supports managing and processing payments and shipping effectively.
It is an e-commerce plugin for a business website based on WordPress, offering customization services and improving the built-in capabilities of the website. In addition, it provides more SEO-specific options for the optimization of web pages for a large-scale business.
The main benefit of WooCommerce is that it is an open-source plugin designed for scalability and can allow the sale of different types of products. However, technical knowledge is required to use WooCommerce, and templates could be customized using CSS/HTML editors.
How Do The SEO & Other Features Of The Three Platforms Differ?
Speed & Uptime
Shopify and BigCommerce are cloud-based platforms, so naturally, websites built on them are found to load quickly. Furthermore, they also have a 99.99% uptime for a business, so customers can find the website easily.
In comparison, WooCoomerce is self-hosted, so it would need some work to improve its configuration and overall performance, especially for large-scale businesses with huge orders. Additionally, the uptime could also be increased by hosting it on a cloud-based server.
Shopify and BigCommerce provide SSL certificates by default. On the other hand, with WooCommerce, an SSL certificate must be purchased.
Auto XML Sitemap
An XML sitemap is a file located in the webserver and assists in the search engine finding the website and indexing its content. Shopify and BigCommerce have built-in SEO which generates XML sitemap files automatically. However, WooCommerce would need the help of third-party extensions to generate XML sitemaps.
301 redirects or URL directs is an SEO feature that redirects users or search engines from old URLs to the new ones. It ensures that customers can still find the particular store or product after changing its location.
BigCommerce and Shopify allow the creation of URL directs for broken links or when the URL of the store is changed. However, with websites using WooCommerce, basic URL redirects will be handled automatically by WordPress. But for more complex redirects, third-party extensions are required.
Creating blogs on websites ensures imparting helpful information. Furthermore, using precious backlinks in the blog content will direct the user from the search engine to the printing website. Shopify and BigCommerce provide an in-built blog design and theme to create blogs that can be further customized using Liquid Code. However, WooCommerce takes the lead in blog creation as it belongs to WordPress, which is itself a blogging system.
Apps & Plugins
There is no comparison between these three platforms when it comes to integrating third-party apps and plugins because all of them have an enormous stock of verified SEO extensions.
Shopify and BigCommerce are subscription-based e-commerce platforms, but WooCommerce is free of cost to download for a WordPress website. However, third-party extensions are not free of cost.
I hope you liked this article on Shopify Plus vs BigCommerce vs WooCommerce. Please don’t forget to share it with your friends and social media followers.