We are living in a digital era. This is the era in which you can feel like you don’t exist if you don’t exist online. The same applies to entrepreneurs. You can put all your efforts into your company, but as long as people can’t find you on the web, you won’t achieve much.
On the other hand, if you are present on the Internet in some other ways, it still won’t do you good as much as having your own website would.
Benefits of Having a Startup Website
Regardless of the industry, an online presence can have a massive impact on the success of any business. There are plenty of benefits of having a startup website, some of which would be:
1. Website Gives Your Business Credibility
Without a website, prospects might bring your legitimacy as a business into question. In this day and age, when the Internet is the main source of information for the majority, not having a website as a company is at least going to make people doubt your expertise.
So, having a well-optimized website that represents the voice of your startup website will give you credibility and authenticity.
2. Website Raises Your Brand Awareness
With your website, you are going to show the world who you are, what you believe in, and what you aspire to achieve. Simply put, it helps you build a strong identity and raise brand awareness.
Your website is the mirror of your company. It is the first impression you make on your potential customers, so you want to make sure it’s good. At the same time, having a professional website design will make you stand out from the competitors.
3. Easier Connecting with Clientele
An SEO-optimized website is a chance to show up in Google search results. By searching for certain products or services, people will be dragged to your website. This way, you can increase your customer base faster than just by offering your services offline.
A website gives you the opportunity to connect with people outside of your local area, country, and even continent. Once people get to know you and become interested in your product, various marketing strategies can help you turn them into regular customers, wherever they might be.
At this point, you might be thinking about finding the best startup funding options, but building a website doesn’t have to be a burden on your budget. You just need to focus on the right things and plan them out wisely.
How to Build a Budget-Friendly Website
1. Find an Affordable Server
First, you need to define the purpose of your website and set goals. Plan out all the website features you would like to specify, like its domain name, body, navigation, webchat, or sidebar.
In the beginning, you can share a server with other users, and therefore the costs of its maintenance. Also, it’s not rare for some web hosting providers to offer great discounts. Make a list of such providers, check online reviews about their features, support, and performance, and wait for a sale.
Once your business grows, you can upgrade your shared hosting plan to premium web hosting, thus upgrading the service and user experience on your website.
2. Use an Affordable Website Builder
For the start, you can use some of the affordable website builders. Some of them are free to use but come with certain limitations.
An open-source website builder that is quite popular, is the WordPress platform. It is used by millions of people across the world, newbies and expert designers equally.
What makes it so great is that it’s easy to use and customize. The platform itself is not expensive, and it offers some services for free, like blogs and themes. Additionally, there are various WordPress form builder plugins that can help you polish and optimize your website without breaking the bank.
3. Don’t Pay for the Visuals
Internet marketing strategy without the use of images simply doesn’t exist. Pictures bring life to products and services, play a huge role in SEO, and make overall content more engaging.
If you enjoy photography, you can create your own visuals. But, honestly, taking and editing photos can be very time-consuming.
In that case, you can use images from the free stock images websites, like Unsplash or Pixabay, without worrying about licenses, permissions, or authorizations.
4. Manage Content Yourself
To save some money, you can try and learn at least the basics of content marketing and copywriting. Hiring people with those skills can be heavy on a budget, so for the beginning why don’t you do it yourself? After all, you know yourself and your products and services better than anyone else.
So, give your best to represent your startup website in the most interesting way possible. Prepare all the content – images, texts, videos, FAQs, well in advance, and have it ready to post once your website goes live.
Installing a help-desk software can help manage the customers and answer their queries in a timely manner. Keeping in touch with the prospects will make stronger connections and build trust, making them want to come for more.
5. Hire a Student to Build You a Website
If you still don’t want to do bother with these things, you can think of hiring a web design student. Students are usually looking for part-time jobs to make some earning.
Though hiring them costs less, it doesn’t mean that they wouldn’t be up to the task. They were born in this digital age, they are up-to-date with trends and come with fresh ideas. And it’s a great addition to their portfolio.
Having a website can sky-rocket your startup website business. Though it can cost you some money, look at it as an investment in the future. Opt for simple and minimalistic, yet functional ideas, which you can build up over time as your company grows. Plan everything in detail, stick to your budget, and work hard on achieving your goals.