Nowadays, do you notice any freaky updates of TikTok trends? It is because most people started to make similar types of videos using the platform. When you pay close attention, you can find that several of these video trends are the outcome of the TikTok challenges.
What Is A TikTok Challenge?
Today, the performance of TikTok challenge by every TikTok user, individual, or brand. These generally prompt people to enact a particular task and share their video using challenge-based hashtags.
Therefore, the hashtag started their TikTok trends. Moreover, brands can influence this technique to gain several quantities of UGC and views on their branded hashtags.
An accomplishing hashtag challenge can also increase brand awareness and support form a positive brand image within their audience.
Brands influence TikTok challenges by taking part in an existing one or making a new one. Let us study more about everything in detail.
Also, you can check: The Best Time To Post On Social Media In 2021.
Table of Contents
1. Take Part In Existing Challenges
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The simplest method for brands to influence TikTok challenges for business to engage with the ongoing challenges and tasks.
Everything you should execute to identify viral TikTok challenges and then take part in the TikTok challenges. It permits you to improve the popularity of existing viral TikTok challenges without much process from your side.
Provided that users mostly follow the viral hashtags, they collaborated with these challenges, receiving more views and followers using this technique.
2. Identify Viral Hashtag Challenges
Suppose you need to partake in a current challenge; you must first perform a little search and find viral TikTok hashtags. You can search these on the Discover tab of your TikTok profile.
Also, you can look at the most popular hashtags and the compelling content that employs the hashtags, and the total views that the hashtag collected.
Not every hashtag challenge has the phrase challenge in the hashtag. You should check through the latest hashtags to look if you need to perform something particular and make your customized video on the platform.
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For instance, these days, the trending hashtag on TikTok is #albumlookalike. It generally queries TikTok users to pose as their favorite album cover.
It might not look like a challenge to view the hashtags, yet when you check what prompts them, you can check it. Thus, you need to finish up your research and find some viral TikTok hashtag challenges.
3. Choose An Appropriate Challenge For Your Brand
The following process after your trending challenges is selecting the appropriate challenge for your brand. First, you need to choose something similar to your brand or its niche. For example, what does it refer to when making sense for a Food & Beverage brand to partake in eating or cooking-based challenges but not for other brands.
Likewise, a makeover challenge may be similar for beauty and fashion brands but not for different categories. Then, start receiving a higher range of exposure for your TikTok challenges; while using TweetPhoto, you can even gain visibility of the authentic and engaging audiences.
Finally, if you cannot identify any challenge relevant to your niche, you can engage in industry-based primary challenges.
For example, do you remember the Mannequin Challenge of 216? Brands and users took part in that challenge, which goes viral over your social media platforms.
4. Make It Branded Twist & Join
Once you have picked a trending TikTok challenge, the next step is to assist in it and craft your video of working on the challenge. You can even prompt your employees to perform that or associate with influencers to represent your brand challenge.
We would suggest encouraging your employees to be ambassadors of your brand while participating in already existing challenges. It looks more genuine and connectable.
Also, you can use brand factors like a logo in the background to ensure that people know that your brand takes part in the challenge and not simply an individual.
For example, Vineyard Vines took part in the #bottlecapchallenge by having a person dressed up as their ambassador. Also, the brand partakes in other TikTok challenges by a similar method.
By associating with a brand ambassador, you can make your video different from others and offer it for your branded effect. By playing a part in a similar challenge, you can reveal that your brand is amusing and latest.
It supports you to connect with a younger audience and creates a positive trait for the brand in the minds of audiences.
5. Craft To Customize Your Challenge
Another method in which you can employ TikTok challenges for your business is to make one and then advertise it to ensure its trends. It is anyhow simpler than their working.
Crafting your customized brand challenge needs research, innovation, and time. You require to develop an idea and then look it through to performance starting from the base.
It might look hefty, but it is worthwhile. TikTok challenge has a viral method, and if you come up with enough ideas, your challenge might go trending. If not, it goes at least trend enough to receive a few UGC and followers.
There are the primary steps that you should follow to make your branded TikTok challenges:
1. Get Motivation From Other Brands:
The initial step is always performing research, where you should perform your homework and gather every related detail before you make your challenge.
It needs to look at previous challenges that we’re accomplishing and how brands use them for their businesses.
Understand the core concept? Who are the targets? How did the challenges get promoted? What advantages did they get from the challenges?
After you check the previous success stories, you can begin crafting your challenge—studying other brand’s pros and cons to power up your marketing methods.
Moreover, you can get inspired by the previous difficulties and trending TikTok hashtags for your challenge concept.
Once you understand what content type people usually like, you can plan your challenge on a relevant theme concept.
2. Establish Clear Rules For Your Challenges:
Next, promote your idea and craft the challenge. It needs you to mention what the challenge is and how people can partake in it. The more precise your guidelines, the simpler it will be for the people to engage with your TikTok challenge post.
TikTok hashtag challenges can be instrumental in building up your brand’s presence on the platform. You can win more followers by engaging your present fans and setting up a positive brand image from a single successful challenge.
Apply these tricks to influence TikTok challenges for your business and accomplish your TikTok marketing targets within no time.