Hey guys, In this article, we will discuss how to sell on Instagram by video ads. So keep reading.
These days, all brands are looking for ways to create video ads online and publish them on different social media platforms.
With platforms like Instagram having a billion active users, your promotional videos have a reach of approximately 849.3 million, you can use the Instagram followers app for more growth.
On Instagram, the viewers have the luxury of tapping in a product that they enjoy and making the purchase from the app itself. This makes it an ideal choice for window shopping.
With the ever-growing potential of Instagram, a new set of challenges comes along. The pandemic has caused millions of businesses to alter their way of communicating with the audience.
As such brands take to Instagram, there is higher competition in the platform. In such a situation, knowing how to leverage video advertisements will put you at an advantage.
How To Sell On Instagram By Video Ads:
1. Have Eye-Catching Visuals
Every social media platform has its USP. For Instagram, it is the visual appeal of the posts that makes it stand apart. While creating your video, avoid shaky footage and use high-end video editing tools.
High-quality images will allow you to convey a professional image of your brand. While Instagram is a great medium to showcase your brand’s pleasing personality, try to stick to high-quality images.
2. Optimize The Content For Mobile Viewing
The easiest way to sell your products on Instagram is to optimize the video for mobile consumers. Film your promotional content on an HD or 4K camera and have the footage saved in MP4 resolution. Identify the appropriate video dimensions and edit your videos accordingly.
3. Keep Your Posts Organic
As a social media platform, Instagram rewards authenticity, and you must strive to keep things natural throughout the video. The average digital consumer of today is smarter than someone of the past, and they can tell a hard sell instantly.
As a brand, you must take proactive measures to ensure that your posts have a natural feel and do not come off as a sales post. Understand that most people take to social media to relax and have fun after a long day of work. If your post is serious and promotional, it will tempt viewers to scroll past it.
4. Invest Your Efforts On The Thumbnail
The default settings of Instagram allow the auto-play of the videos. However, the platform allows users to disable the auto-play, and many people opt for this. To ensure that such people watch your video, you need to create eye-catchy thumbnails.
Start by having a thumbnail that is relevant to the video content. If you have textual content, make sure that the font is readable and, in a contrast, color with the background. You can also consider having images of people, cute kids, or pets to lure people into watching your promotional video on Instagram.
5. Keep It Short
With the decrease in the average attention span of the viewer, you need to come up with innovative ways to promote your product. Although Instagram allows you to post feed videos that are up to a minute long, a look at the most popular videos on the platform will reveal that they are shorter than 30 seconds.
The video content should be action-packed and compact. For example, instead of talking at length about your product, you can illustrate the same in action. That way, you will give the users a better understanding of the product and you will save on time.
6. Try A/B Testing
If you are looking to sell your products on Instagram, you should go for A/B testing of the shopping video ads. In A/B testing, you experiment with different versions of the video. The difference can be in the title, CTA, thumbnail, length, or just about anything.
You then subject a beta audience to both the variants of the video and study their responses. This will give you a better understanding of what works for your brand.
7. Have Hashtags In Your Videos
Hashtags are an integral part of Instagram’s posting schedule and you must have them in all your videos. The use of appropriate hashtags helps you land on the shop page of the ‘Explore’ tab on Instagram.
Videos in this section get over half a million views every month and increase the chances of getting discovered by potential customers.
8. Take An Inclusive Approach
With a billion users, Instagram is a diverse medium. The best way to attract viewers is to take an inclusive approach to promotional videos and speak to all potential customers.
In today’s times, the operation of a business is no longer restricted to its geographical location, and Instagram offers you an excellent platform to make the most of it.
For example, if you are an apparel brand, try to showcase your products in models of different ethnicities and body types.
That way, more people will connect with your brand, and you will stand a better chance of attracting viewers.
9. Creating Instagram Shoppable Videos
By now you are aware of the perks of creating shopping videos. Here is how you can create such ads.
- To be eligible for shoppable posts, your business needs to be in a supported market and should comply with Instagram’s Merchant Agreement and Commerce Policies. You should have an eligible shoppable product and a website where you intend to sell it from.
- Once you are confident that you satisfy the eligibility, convert your Instagram account into a business account. At this stage, try to link your Facebook brand page with your Instagram account. If you do not have a Facebook page, make sure you create one before proceeding from this step.
- If you have an existing product database on an e-commerce platform, integrate that with Instagram to upload the product catalog. Alternately, you can manually update your product catalog in the Facebook Business Manager section. Post this, submit your account to Instagram for review.
- In a couple of days, you can expect a go-ahead from Instagram. Post that you can connect the product catalog with your Instagram Shop. Then, add relevant stickers to the content and make it shoppable.
With the above-mentioned article on how to sell on Instagram by video ads, you are now equipped to sell your products on Instagram. As you look to leverage Instagram to boost your sales, you will identify tips and tricks that work the best for you.