In this article, we will discuss the 5 common Instagram stories mistakes you must avoid for failsafe social media marketing. So keep reading.
Instagram Stories is one of the most well-liked features compared to other social media platforms. Based on the findings of Hootsuite, 500 million people use Instagram all over the world.
You may even have experimented using Instagram Stories a couple of times. If you have done so, it is a great thing to do. Then, you need to learn the correct way of using IG Stories.
These days, many brands use stories to share content daily to relate to their audience. It also helps brands to stay in the minds of their targeted audiences.
According to an article published in Forbes, the best way to use stories is by featuring your target audience.
Your followers will like it when they see your business is including them in your Instagram Stories.
Though some brands use stories the right way to enhance brand awareness, many businesses falter.
In this article, we are going to walk through these five Instagram Stories mistakes that you must avoid for successful social media marketing. Read on to learn more.
Also, you can check The Best Time To Post On Social Media In 2021.
List of the 5 Common Instagram Stories Mistakes:
1. Inconsistent Branding
Your business IG page may have an assortment of stunning content. Then, if such random posts do not match your brand’s aesthetics, you need to do some hard work.
Though you continue to do consistent branding when it comes to regular IG posts, the same isn’t reflected in your Instagram Stories. That is why you need to implement clear, visual brand individuality so that your targeted audience identifies your content.
People keep scrolling through content without paying much heed to the brand. Yes, every second count. Therefore, make sure you implement consistent branding even in your Instagram Stories.
You can create consistent branding by using the right colors, filters, fonts, and brand voice in all your IG Stories. Maintain these brand components consistently and avoid uploading a hodgepodge of Instagram Stories.
2. Content Looks Extremely Formal
It is fine if you post curated, formal, and polished content on your IG feed, but the same tactic will not work when it comes to Instagram Stories. IG Stories make your look more genuine and help in humanizing your brand.
You can do so by showing the person behind the business and giving your audience a walkthrough of behind-the-scenes shots. Make your IG Stories more casual and matter-of-fact.
There are many ways to look more authentic in your Instagram Stories. Here are some of the tips to help you:
- Share funny facts related to your employees
- Let your audience see your office or store
- Share a video about an exciting achievement
- Let your followers see what happens on a normal working day in your office
You need to make your audience feel involved as if they are insiders. You can do so by giving them an exclusive inside view of your business, employees, and funny incidents.
Get real and not too formal. You aim to build a strong IG community and ensure brand loyalty. When your Stories resonate with your audience, you can expect to buy views for IG.
3. Not Using The IG Features That Build Engagement
Instagram Stories help you to reach out to your followers as well as increase the visibility of your content, boost brand image, and trigger specific audience behaviors. Then, if you are not using the IG features that drive engagement, you are losing opportunities.
There are some smart ways to make the most out of Instagram features to take your stories to the next level. Reap the maximum benefits out of polls, questions, or quizzes that help you communicate with your audiences directly.
These tools help you with two-way communication between your business and audience. These features will help you learn more about your audience so that you can create content that they like to see.
You may also make the most out of post previews and use them in your Instagram Stories to boost post reach. It helps your IG posts to reach audiences, who might have missed viewing that particular post.
You can use GIFs too to inspire certain clicking behaviors from your followers. If you have more than 10k followers, you may also use the Swipe-up link feature.
The link to your external website will help in generating quality traffic to your business website, blog posts, and product pages.
4. Not Sharing User-Generated Content
Using user-generated content (UGC) is one of the best ways to take your brand’s reliability to the next level and inspire purchasing behavior. Then, if you are not using it, you are doing a grave mistake. Re-posting other people’s content after seeking their permission boosts brand credibility.
When you re-post UGC, it is the best thing to do, as it links directly to the specific user’s Instagram post. It makes your brand look more authentic while giving due credit to the creator of that post.
Did you know that re-posting UGC to your IG Story is much simpler than re-posting photos or videos to your regular IG feed? You can re-post UGC effortlessly using the Instagram app.
5. You Do Not Use Video Content
Video content is too popular these days on Instagram and if you are not using the same, you are losing opportunities. Studies show that viewers remember 95 percent of a brand message when they watch the same in a video form.
When it comes to text, the viewers retain only 10 percent of the message. Again, 72 percent of consumers will like to learn about a product through videos. According to Hubspot, social media content featuring videos garner 48 percent more user views compared to other formats.
Instagram Stories is the best way to use video content. Your videos need not be too curated and formal. Share casual behind-the-scenes videos to pique audience interest.
You can create such videos using your smartphone and do not need expensive video shooting equipment. Videos add more genuineness and spontaneity to your IG Stories.
Avoid these Instagram Stories Mistakes and implement the right strategies to ensure successful social media marketing. Make the most out of the Instagram features to boost your brand identity.
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