Hello guys, in this article, we will discuss the top 5 animated video marketing trends in 2023. So keep reading.
Animated videos are all the rage right now! While Google seems to be king, trends and studies show otherwise as more and more people decide to use YouTube as a source of information, gaining more relevance as a search engine, especially in terms of products, reviews, and tutorials.
Using an animated explanatory video linked to your page will not only provide greater SEO visibility but will also allow you to appear in Google and YouTube search results, thus generating two streams of potential users or customers from two powerful digital platforms.
What Should Be Considered When Using Explanatory Videos?
If you decide to use a video explainer, there are a few important things to keep in mind. One of them is the duration of the video, it should be short so as not to tire the user. You also need to take care of the quality of its manufacture.
It is also worth paying attention to the script and the information that you are going to share.
When talking about animated video marketing trends in 2023, we are talking about social media, videos, and animations, but above all about video marketing.
Today we will tell you what 5 new animated video marketing trends will be in 2023.
Table of Contents:
3. “Home” Video
1. 360 Video And VR (Virtual Reality)
The audiovisual format (and therefore video) is very suitable for conveying emotion and empathy.
Today, we are looking for intimacy and reality through our screens, which is why 360-degree video and VR (virtual reality) will be the corporate video trend in 2022.
Companies, businesses, and brands want to get closer to customers by showing themselves whom they really are.
Even though product features are very important, and it really motivates people to choose you, you should also not forget about the emotions that you convey in the video.
2. Product Video
Product videos will continue to be a trend in 2022 in terms of corporate videos. Like a product photo, a product video is a showcase for the public to learn about your product.
Customers want to see a product in all its glory before they buy it, and that’s what product videos do, as they allow you to show your products for what they are and from every angle.
3. “Home” Video
Home video has every chance of succeeding in 2022 when it comes to corporate video. It is not just any video recorded on a mobile phone, and that’s it.
Apparently, these are impromptu videos, with casual aspects, in which the real marketing strategy is hidden. These are videos carefully crafted, studied, and crafted with a very simple result.
These “do-it-yourself” videos want to show that sometimes you don’t need large volumes of products to sell, but that a simple job, but learned, can have the best sales results.
4. Animated Video
Among the corporate video trends of 2022, animated videos are cited as a favourite resource for young companies that know how to get their target audience to take action.
Animated video (motion graphics), is an absolutely attractive, dynamic, and even funny format, does not tire or go out of fashion.
5. Video To RRSS
With the advent of social media, companies are looking to get closer to their customers by using them by showing their corporate videos.
But social media goes beyond the mere fact of posting videos and allows live and reels of all kinds. Without a doubt, these two formats will become the main ones when it comes to social media videos.
Therefore, if you want to order a cool video that will help you find potential customers, contact the professionals and create an explainer video template.
So that’s all from our side. I hope you liked this article on the top 5 animated video marketing trends in 2023. Thanks for reading!