Hello there, in this blog post, we will discuss the 6 ways to promote your hotel off-season bookings that can keep your occupancy rates high all year long. Start promoting today!
Anyone who owns a hotel knows that the off-season can be challenging for doing business. With fewer guests and lower revenue, cutting costs and waiting for the busy season to return can be tempting.
However, this approach can hurt your business in the long run. A better strategy is to focus on promoting your hotel during the off-season to attract guests and maintain a steady stream of revenue.
On that note, let’s explore some effective strategies for promoting your hotel businesses during the off-season so that you can keep your business thriving all year round.
6 Ways To Promote Your Hotel Off-Season Bookings:
Offer Packages and Special Deals
In the hospitality industry, the off-season can be difficult for hotel businesses. One of the most effective ways to keep your rooms booked during the off-season is by offering special packages and deals.
Consider creating packages that cater to the interests of your guests, such as a winter sports package or a spa package, or even discounts on the per-night rates.
You can also offer discounts or freebies, such as a complimentary breakfast or spa treatment; to incentivize guests to book with you.
The goal is to increase your occupancy rate and generate additional revenue by incentivizing guests to book their stay with you.
Host Events and Activities
Hosting events and activities at your hotel can help attract visitors to your hotel. Consider partnering with local businesses to offer unique experiences like wine tastings or snowshoeing adventures. You can also host events in your lobby, such as movie nights or game nights.
Hosting events and activities during the off-season can help you offer unique and engaging experiences; create a buzz around your hotel, and attract a wider audience. Remember, you can have fun while minting money!
Leverage Social Media
Social media is a powerful tool for promoting your hotel any time of the year. It can be a potent tool when you are aiming to give your occupancy rate a little nudge. Use social media platforms like Facebook, Instagram, and Twitter to showcase your hotel’s unique features and amenities. Share photos of your hotel’s cozy winter decor, or highlight your on-site spa and indoor pool.
Use social media to run promotions and contests, generating buzz and attracting more guests to your hotel. You can even create buzz around town by getting influencers relevant to your target audience on board to develop engaging and compelling marketing content for your hotel.
Use Email Marketing
Email marketing is an influential tool for contacting past or existing guests to keep them engaged with your hotel. Use email newsletters to share updates on your hotel, including any new amenities or renovations.
You can also use email marketing to communicate special offers and deals, which can help drive bookings during the off-season.
Set Up Digital Displays
If you wish to tell your existing and potential customers about all the fun activities and the relaxing amenities you provide; consider opting for designing and setting up digital displays around your hotel and in the nearby areas.
By setting up displays around the hotel, you can help guests navigate the property and promote offers and deals. For example, your digital displays can showcase restaurant menus, highlight spa treatments, or share information about local attractions.
When setting up digital displays, there are several options to consider. One option is to invest in your digital signage software and hardware, which can be costly and time-consuming to set up.
Another option is to use online websites such as PosterMyWall and their vast variety of customizable digital signage templates. These templates allow you to quickly create eye-catching displays that showcase your hotel’s features and amenities.
Online websites like PosterMyWall, will enable you to choose from a wide selection of templates that are easy to customize to fit your hotel’s brand and style. With tools like drag and drop, you can add your images and text to create stunning displays that will capture the attention of your guests.
Target Business Travelers
Targeting your regular customers may produce different results in the off-season than at other times. The good thing is that you don’t have to stick to your typical audience during the off-season.
While leisure travel may slow down during the off-season, business travel often continues. Consider targeting business travelers by offering special rates, amenities, or packages for their needs.
Combining these strategies with excellent customer service and a commitment to quality can create a positive reputation for your hotel during the off-season and beyond. Doing so can help you maintain a loyal customer base and set yourself up for success when the busy season returns.
That summarizes the main strategies you can implement to promote your hotel off-season bookings. Here’s hoping your hotel thrives even in the off-season now!