Looking forward to building a website for your business? Here are certain mistakes you should avoid making while building one. For better results, hire a professional agency. Technical things are better handled by experienced professionals holding relevant expertise in the industry:
1. Do Not Optimize for the Entire World for a Local Business
This is not wise to do for a local business. Instead, you should focus on targeting a specific region or city. Optimize for local search as major search engines will deliver local search results much better than for general key phrases. This is where all the traffic resides.
Start by review if primary keywords are localized. Then add local keywords to page titles and meta descriptions. The address of your business should be stated boldly across pages of the website. The phone numbers should be added in only visible parts of your website such as the header/footer. Lastly, list your site in local business directories too. Confused? Hire the best website designing services Delhi to do this job for you. After all, technical things should be left on experts.
2. Choose Quality over Quantity
Backlinks definitely work and these are needed for online success. However, you should avoid getting tempted to achieve a huge number of backlinks in a short span of time. This is not the right way to outdo competitors. In fact, this is a huge waste of time and even backfire prospects of your business. The best solution is to emphasize quality over quantity.
Just one backlink from a site or blog with millions of genuine subscribers is more useful than hundreds of links in your comments and poor quality directories. Although to get, quality backlinks are a sure shot ranking factor!
The best way to get quality backlinks, you should avoid pages that link to a pharmacy, adult, and gambling sites. Do not reach out to apprehensive poorly-coded pages containing too many outgoing links. You can get links from pages holding relevance to your site and business.
3. Do Not Underestimate the Power of Internal Links
Do not put all of your resources into high-quality backlinks. This can neglect internal links on your own website. Internal links amid main pages are very important. So don’t be lazy. Have a look at present anchor texts for backlinks. Here, you can get some wonderful ideas for internal link anchor text.
All links must appear natural. So avoid stuffing them with backlinks. Do not make each third term hyperlinked. You can mingle anchor text up, add some brand names, and keep commercial text away. Avoid changing several internal links at one time. Search engines will find it odd. The best thing to do is choose numerous pages and test with several links and anchor texts. Thereafter, you can check ranking changes in the long run and proceed to other pages.
4. Don’t Post Poor Content
If you want your website to get success, simply stop posting poor content. Experts would give you a huge list of disadvantages of posting bad posts. You hear this tip everywhere from experts. The Internet lacks useful and quality content, especially for a certain set of industries. Pages are usually rated as the following:
The World Wide Web lacks ‘outstanding’ posts. Hiring low-paid article writers will give you noting more than spun articles. Quality is more important than quantity. So focus on publishing content your visitors and target audience would like to link to. Try outsourcing the best of writers. Hire those who have already created popular and valuable content.