Hey guys, in this article, we will discuss the 5 easy ways to make your website design convert customers. So keep reading.
We are all searching for higher conversion rates. But there is no one magical solution to it.
It’s the complete picture, feel, and quality of your website, communication, and products that will affect your conversion rate.
You have been working on your product for a long time, perfecting it, making it look more attractive, easier to use, very useful to your target audience, and still – the conversion rate is the same.
Luckily, there are ways to improve your conversion rate without making compromises with your product and without spending a lot of money on promoting (even though it is necessary to promote your products!).
You might think that your website is a piece of art, but you’ll soon find out why your business needs a website redesign.
Here are some tips and tricks on how to make your website design convert customers!
Table Of Contents:
1. How Your Website Looks Affect Conversions
If you expect people to spend some time on your website, make them feel comfortable while looking and using a beautifully designed website. When people feel relaxed and look at something soothing, they tend to spend more time on a website.
When thinking about how to make your user experience all about your customer, you need to know a few facts:
- Almost 40% of website visitors will leave the site if it has unappealing content or layout
- The credibility of the website depends on the website’s design, according to almost 50% of website visitors
- Almost 70% of businesses that built mobile-first websites saw higher conversion rates
- Your website needs to load in only two seconds or even less. People won’t wait much longer and they’ll simply leave the website
When redesigning or creating a new website, you will need to research the best options and think about:
Images of people that show their faces evoke empathy and a quicker connection to the brand. You need to optimize all the images on your website so the website can load quickly, but without compromising image quality.
When thinking about the type of letters you are going to use on your website, you need to ensure that the content can be easily read, while staying appealing. You should use different fonts for different things – slogan, blog posts, important messages, etc.
Besides the fonts, you will need to decide on letter sizes, line lengths, line spacing, letter spacing, etc.
White Space/Negative Space
Even though blank, white space is called negative space, it doesn’t produce negative feelings. It is essential for understanding the website, increasing the focus on something important, and making the website simple and easy to use.
The combination of colors can make different kinds of moods and feelings of the website and your brand.
Some video games, even though they were quite simple and the gameplay was already seen a bunch of times, sold out in million copies only because of very soothing colors.
There is a lot about colors you can learn and apply to your small business website, like the spectrum of light, different color models, contrast, color correction, etc.
2. Calls To Action
You have to navigate your website visitors to the next logical steps on your website.
That means that you will need to slowly lead them towards conversion by displaying your CTA buttons on several important places and enable your visitors to convert to different website places.
You can create as many types of CTAs as you want or need, but the most common are:
- Learn more
- Sign up
- Add to cart
- Get started
- Sign in
When there is no clear call to action button, website visitors won’t know what to do next. They could be interested, but if they don’t know how to buy something, they will go to your competitors.
For example, if you run a restaurant, having a professional menu design that leads to ordering food is a logical way to organize takeout.
If your menu leads to a blog, the about us page, or something similar – the visitors will only get lost and nervous because they are hungry and want to order food.
Visitors like knowing what they should do next and what are the next steps. Making clear, visible, and logically placed CTAs is essential if you want to have a website that converts customers.
3. Don’t Overcomplicate The Choices On Your Website
When people have too many choices, they tend to simply not choose anything. That’s called Hick’s Law which states that the more choices, the longer time people need to decide on that thing.
That’s why you shouldn’t give them too many options, because they could freeze and just leave your website.
You should try to figure out together with your designers how to implement all the choices your website visitors can make, but to make it look simple.
One way is to make an options map – group your options and make dependent-consequential connections between them. You’ll make a logical map of when to offer different choices. That way, you’ll simplify and reduce the number of choices on various steps.
The reduction of the number of choices is closely connected to offering clear and logical CTAs, but also with your website’s visual design. When you get comfortable with white spaces and place the website elements in a minimalistic and clear way, the visitors will know what to do next.
When you are trying to simplify your website, before you start making changes, you should save whatever you have made by that point. An emergency recovery script for WordPress is a great tool to keep your previous settings, so any other additional plugins or changes don’t mess up the work you have done by that point.
4. Interaction Is Really Important
When your website visitors feel that you are there to answer their every question and solve their problems, the trustworthy bond between your brand and the visitor will strengthen.
Luckily, you don’t have to hire a team of people who will work 24/7 so they can answer queries from visitors.
Even small businesses can have real-time customer support and learn from it what is the customers experience on their website and if there are some red zones that they need to improve.
There are many live chat tools and chatbots you can install on your website. A great part of those tools is that you can customize them to look and feel like your brand.
But the most important features are:
- Chatbots can lead the “conversation” where the visitor wants to go and offer valuable answers
- The tools can recognize keywords and offer answers based on them
- You’ll have every conversation saved, so you can analyze them and learn from them
- The tools can lead the conversation to the conversion by sending targetted messages
- Automatically answering a lot of queries, while learning from interactions
Other ways to increase interaction is to incorporate online communities so you can enhance customer loyalty, provide customer support, get feedback from your visitors and customers, etc.
That’s not like making a forum on your website, even though it might seem those are similar.
Online community tools offer much more options than simple forums did. Some online community tools will offer their users to create profiles, make live videos, create events, create posts, receive notifications, create sub-groups, etc.
5. Optimize SEO Elements To Reach More People
SEO (Search Engine Optimization) is the way you organize your website content and how the website is built, so your website ranks higher on search result pages.
If you do it right, you’ll organically reach more people, without paying for promotions.
There are two types of optimizations:
1. On-page Optimization
This optimization is more connected to the website content. You will need to have and upload content with relevant topics and keywords that are included in headings, paragraphs, and links.
To rank higher, your website will have to be responsive for all types of devices (laptops, mobile phones, tablets, but don’t forget split-screen, too), you will have to have a well-defined URL structure, and the website will have to load in the shortest possible time.
That means that you need to make sure that everything on your website works. Pro tip: If you are running a business with a Shopify store, you need to be aware of some Facebook pixel errors in the Shopify tool so you can get the most of it.
2. Off-page Optimization
Whether you will have a successful website or not depends on your competition too.
If you have a lot of inbound links, that means that your website is an important place where people come to learn something, read/hear/watch something it is important to them, or in other words – it is simply popular.
Which websites link to your websites is also important. If they are organically authoritative websites, that’s better for your search result ranking.
I hope you liked this article on the 5 easy ways to make your website design convert customers. To learn what works on your website and what you still need to work on, you should test every element of your website.
The key to a successful business is customer satisfaction. Make sure to implement a tool that will follow and analyze your website visitors’ behavior, so you know what are they most interested in or at what point do they leave the website. Choose a CRO agency with a data-driven approach to make sure your customers get what they need.
Knowing your website visitors’ behavior can give you valuable insights on how to improve your website to get even higher conversion rates after you have implemented all of the above practices.
Nina Petrov is a content writer, passionate about graphic design, content marketing, and the new generation of green and social businesses.
She starts the day scrolling her digest on new digital trends while sipping a cup of coffee with milk and sugar. Her white little bunny tends to reply to your emails when she is on vacation.