Hello guys, today in this blog post, we are going to discuss local SEO: top ways to get higher-quality reviews. So keep reading.
What’s the value of Google Review to you?
It may not seem much to you, but for audiences who are actually looking for information related to a brand or business, getting reviews from Google is a big deal. That being said, if the review is good, audiences will instantly think good about the brand and business. However, if the review is bad, audiences will ignore your brand.
If you are a business and want to achieve supremacy in local SEO searches, you must consistently follow the right practices and encourage customers to give reviews.
Now, this can only be possible when you have an excellent local presence. So, if you want your customers to find you and leave good reviews about your business, you need a local SEO strategy in your plan.
What Is Local SEO?
Local SEO is similar to standard SEO; the only difference between the two is that Local SEO uses more location-based keywords to perform in a limited area. The two main components of local SEO include website optimization and a complete Google My Business Profile.
The primary focus of local SEO is to make your business visible locally among local customers. This strategy is mostly used by businesses with Brick-and-Mortar locations.
By following the right local SEO practices, you can increase your local ranking and lead customers right before your front door.
Why Does Local SEO Matter?
For businesses that have local audiences who can either visit the website or the physical goal for the products and services, Local SEO is important. This becomes even more important if your clients are local small businesses.
In fact, even experts believe that local SEO holds more expertise in organic search compared to traditional SEO practices.
Here are some proofs that prove this clearly.
- 46% of searches are local searches.
- 82% of searches have ‘near me’ in the search query.
- 29% of total Google SERPs include Google Local park.
With the increased use of modern technology and improved voice search capabilities, people are changing the ways they are searching for answers online. And search engines are coping with the changes in how they are delivering those results.
Local SEO: Top Ways To Get Higher-Quality Reviews
Local SEO Solutions: Get Higher Quality Reviews
Optimizing your business for local SEO brings more traffic, ranking, and conversation. Without local SEO practices, your business might be missing out on a large chunk of traffic.
Here we have jotted down different ways to optimize your business for Local SEO.
1. Focus On Long Tail Keywords
If your aim is to improve on Local SEO, you need to be conducting research on keywords that are performing locally.
Think about what your customers most often search for while looking for you. What keywords and queries they are using to reach you? This is the key to building a strong local SEO presence.
Supplement what you know with what information you find online. Mix them together to find the right keywords for your business.
When you are targeting local SEO, you might have to add more local-specific references. This might include –
- City name.
- Local landmarks.
- Street names.
2. Develop A Strong Presence On Social Media
Today, it is all about how good you are with social media and how much time you are investing in engaging with your audiences. Social media platforms are the most popular places where people spend their free time. This gives marketers an opportunity to get access to a larger pool of audiences in one place.
Developing a social media marketing strategy will help your business get noticed by the audience. This will boost your credibility in the market and help you get more leads.
Before you start targeting audiences on social media, consider creating a buyer’s persona. This helps you determine who your audiences are, what your demographics are, and their buying behaviors.
3. Utilize Geofencing
Geofencing helps you take a slightly more advanced approach to Local SEO. Geofencing is a location-based marketing strategy that helps you reach digital devices located in a certain area or region. This is achieved by inducing a visual boundary to where your reach ends.
Geofencing shines the most when you are coupling it with PPC. Whenever a consumer enters the geofenced area, it triggers the ads to appear on their devices. This makes targeting a relevant customer easier and also increases the chance of a conversion.
4. Claim Your Google Business Profile
You cannot start your Local SEO strategy without registering your business on the Google My Business platform. Google My Business helps your business to market itself on Google maps. This is the reason why you can see those restaurants near you.
If you want to excel in Local SEO, claim it is one of the best local SEO solutions. Google My Business helps your business create a local listing with all the necessary details about your website.
The process is simple, just complete a form and add images. However, you will be able to get more out of the profile if you fill in all the relevant empty spaces and optimize the provider with keywords.
You can accomplish this by the following action.
- Ensure all your business details are in the Google My Business profile.
- Write a good business description.
- Select the most appropriate category for your business.
- Add high-quality photos.
5. Respond To The Reviews
Just generating more reviews for your website is not a job well done. If those reviews are not responded to well, they might soon start to dry up.
You must ensure that your reputation management team is doing a great job by replying to every review you get from your customers. This projects a positive brand image, and your customers feel their reviews are valued.
Focus On Local SEO Solution To Boost Your Website’s Performance
Local SEO is all about raising your visibility. It helps your business stand out from your competitors. This you can do by –
- Optimizing your website with the right keywords.
- Following the right backlink strategy.
- Building a social media presence.
- Taking advantage of geofencing.
- Encouraging more customer reviews.
- Claiming the free Google listing.
With the help of these local SEO solutions, you can get all the answers you were looking for in your business.
That being said, if you are following the best local SEO practices and benchmarking at under 15% negative reviews, there is little reason to worry about your online reputation. I hope you like this article on local SEO: top ways to get higher-quality reviews.