A landing page is a web page that is specially designed for a marketing campaign. It is designed with a single goal in mind. This goal is usually referred to as a call to action (CTA). These calls to actions usually draw viewers to a product or service that is being marketed. Having a well-designed landing page is important for the success of marketing campaigns. Well designed landing pages increase the percentage of sales gained because of marketing campaigns. They also decrease the cost of acquiring sales.
Luckily, you don’t have to go through the trouble of creating a landing page for your website completely from scratch. There are tools out there that can save you hours in the process of creating your landing pages.
One such software tool is ClickFunnels. ClickFunnels lets you create stellar landing pages and marketing funnels. It has many features other than allowing for the creation of landing pages.
This adds to the cost of the software. However, you may not need all of the features that ClickFunnels has to offer. You may just need software that is mostly dedicated to generating landing pages. Below, we will show you some of the best ClickFunnels alternatives out there for generating great landing pages.
Unbounce lets users create beautiful design pages. It actually works a lot like graphic design software. Overall, it allows for high levels of customization. However, don’t be fooled. This software isn’t only designed with beauty in mind. It has powerful features such as the ability to run A/B tests and dynamic text replacement.
Dynamic text replacement replaces the keywords on a landing page depending on the search query that a visitor enters. Unbounce is packed with powerful features that will help you to boost your conversion rate while still maintaining a beautiful landing page.
LeadPages leaves no stone unturned when it comes to creating an effective landing page. For example, it comes with a built-in payment system which can improve the efficiency of your store. In addition, the themes that it comes with are beautiful and are optimized to work well on mobile devices.
Other powerful features offered are A/B testing, SMS marketing, and a large number of integrations. Even with all of these features, LeadPages is priced affordably for small businesses.
InstaPage features an easy-to-use drag and drop editor which lets you create beautiful landing pages. With over 150 templates to choose from, you won’t have any problems finding a design that helps your landing page to stand out. Instapage also facilitates collaboration.
This allows for multiple members of your team to work on a project together. In addition, it can give detailed information about the behavior of your landing page visitors. You can get information such as how far visitors scroll, and the part of the page they spend the most time on. InstaPage is a dedicated landing page builder and it fulfills its role well.
You may have a well designed, SEO optimized website. This will help you to attract traffic to your website. However, if you are marketing specific products and/or services, a landing page will help you to generate sales.
A landing page will draw viewers to your website who are interested in purchasing your product and/or service. Landing pages will increase your sales conversion rate at an affordable cost. Creating landing pages from scratch is time-consuming, however.
This is why we have reviewed the software above. The tools mentioned will shave several hours off of the required to make a landing page while offering powerful features such as analytics. Consider one of the tools above if you want to increase your conversions today.