In this article, we will discuss image optimization on WooCommerce for speed and ranking. So keep reading.
Sometimes, the business uses very high-resolution pictures and graphics to demonstrate clear and more informative data about their product. This results in high data transfer and slower response on the website.
When a website contains multiple high-resolution images or audio and video media, it makes the web page loading slower as compared to other optimized websites. On slow internet connectivity sometimes it doesn’t even load properly, resulting in incomplete information provided to the customer and end-user.
At this instance, the need for optimization comes into the picture. Optimization is a very important factor that makes our search engines, websites, and pages optimally to use and result in more speed in loading the pages and enhanced user experience.
All the images that need to be uploaded on any WooCommerce platform, shall be optimized before or during upload. This can be achieved by minimizing the size of the image without losing any pixel/resolution of the file.
To do this, WooCommerce SEO is used to optimize the image files that need to be uploaded on the different types of websites and web pages. This will result in a faster loading of pages, quick response, and a seamless browsing experience for the end-users and customers.
Apart from this, optimizing high-resolution images also reduces the overall web page size and fewer data storage, saving you a lot of money. More and more users are attracted to your business due to the seamless browsing experience, thus resulting in SEO rankings over Google.
To image optimization on WooCommerce web pages, 3 factors need to be considered:
1. Format Of The Image File:
Generally, there are only 3 file types that are of high importance on any website, viz. JPEG, GIF, and PNG.
- JPEG is the standard file format for most of the images that are present on the internet currently. These are best suited for colorful images.
- GIF file format is a combination of multiple images that can be animated or a single static image. These are 8-bit color images and best suited for graphical contents and icons.
- PNG file format is an image file that can have a transparent background so that the image looks more realistic on any web page where adopted. They are high-quality images and consume more sizes as they are uncompressed types.
When choosing the image type of image, we need to consider the best file format that suits our need to provide the most precise information to the customers.
2. Resolution Of The Original Image:
It depends on the source of images. DSLR camera captures high-resolution images. Phone cameras a little less. Based on user settings, the size of images can be from a few MB to 100 MB.
These images can be used without compression and optimization for large publications like ads, print media, billboards, etc. But to use them on any digital platform, compression of these high-resolution images is much needed to avoid lagging of web pages, slowness, error loading pages, and more space use.
Developers can reduce the pixel size of an image; hence reducing the overall resolution and Dpi based on the business needs for a smooth browsing experience with the best images.
3. Amount Of Compression:
This is the most vital factor when image optimization on WooCommerce comes into the picture. Any image can be compressed to any level, as per business requirements depending on the file format and compression tool that will be used to compress and the number of pixels rendered.
Developers can choose the amount of compression that they want to fit their needs with the required quality of the image. Some of the tools that are available in the market for image compression are Adobe Photoshop, Affinity Photo, TinyPNG, JPEGmini, etc.
Some WooCommerce SEO plugins can also be used to compress images. EWWW Image Optimizer and Optimole are most common among them for image optimization on WooCommerce.
Based on which WooCommerce SEO plugin a developer is using for compression and optimization of images, they can either optimize images one by one(depending on usage of each image on either main page or sub web pages) thus choosing different optimizing parameter for each image or in a bulk with same optimizing parameter.
Resizing the image, cropping them to focus on main portions based on need are easy ways to achieve this. On some WooCommerce SEO platforms, the image size, format, resolutions are fixed and you cannot exceed that parameter.
These WooCommerce SEO plugins can easily optimize multiple images within few minutes. Some of them work in the background that automatically handles everything without any bothers.
Images ranging from 5-12 MB can be easily converted to 400-700 KB with a perfect display on the site. Also, it’s a smart way to use the lesser resolution and more optimized pictures if the website is only accessible over mobile, or when a different version of a standard website is developed for mobile access only.
Thus, image optimization on WooCommerce saves a lot of time and space and is beneficial for compressing the page size by 60 to 90% resulting in smooth browsing, faster page access, and an increase in SEO ranking.