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“Real Estate Social Network seamlessly connects property professionals, fostering collaboration, networking, and information exchange within the dynamic landscape of the real estate industry.”
A recent study by the National Association of Realtors examined the usage of social media by its members to close deals and increase sales. The investigation discovered, among other things, the following:
- When looking for a place to live, 99% of millennials first search online before looking through print listings. Ninety percent of baby boomers begin their hunt for a home online.
- Social networking is used professionally by 77% of realtors.
- Social media leads are considered to be of greater quality than leads from traditional sources, according to 47% of real estate companies.
Regardless of how you slice it, social media is critical to the expansion of your real estate business. Utilizing a real estate social network is essential, but choosing where to advertise your company can be challenging given the abundance of options.
The first step in implementing an effective social media strategy is determining which platforms to employ. Beyond that, it’s critical to understand the advantages and disadvantages of any platform. In this manner, you can continue to have a disciplined, regular social media presence that generates revenue. Let’s discuss the top ten real estate social network channels that you should use to advertise your real estate company.
Which Social Media Platform Is Ideal for Real Estate?
Which social media site is ideal for a real estate network, then? This is not a simple inquiry. You don’t need a lot of distractions because you’re too busy managing your business. Examining what other real estate agents are using might be the best method to receive a concise response. In line with the NAR study that we already discussed:
- Facebook is used by 97% of realtors.
- LinkedIn is used by 59%
- 39% utilise Instagram
The Top Ten Social Networking Platforms for Real Estate
You must distribute the appropriate material on the appropriate platforms to achieve the best outcomes. Stated differently, creating a strong social media presence involves sharing content on the right platforms as much as it involves sharing content itself. The top ten sites, specifically for real estate, are as follows:
- TikTok
- Trulia
- Zillow
- Intense Rain
- Next-Door
1. Facebook
You’ve heard of Facebook unless you’ve been living under a rock for the last eighteen years. It is among the most established social media networks unless you include virtually nonexistent websites like MySpace. It can be difficult for a lot of people to get enthused about a platform that has been there for this long.
However, there are benefits to being thus well-established. You receive amazing market penetration, for starters. At least one daily login to Facebook is made by 72% of adult Americans. Furthermore, Facebook continues to be the most popular social networking platform in the United States, even if its decline in popularity among Generation Z users has been widely reported.
Even better, the real estate market and Facebook’s demographics complement one another perfectly. Those between the ages of 25 and 65 make up 68% of the site’s user base. Additionally, 82% of American college graduates have Facebook accounts, and more than three-quarters of users make more than $75,000 annually. This indicates that the population leans more educated.
The ability to hyper-target your ads on Facebook is just another fantastic feature. Facebook’s user data is incredibly comprehensive, allowing you to target specific audiences with your advertising. Additionally, you may get feedback from happy customers using Facebook’s review tool, which might aid in the natural expansion of your company.
2. Instagram
For a real estate agent, Instagram—which is owned by Facebook—might seem like a strange site. In actuality, though, it’s among the more potent platforms available. First of all, it shares Facebook’s powerful advertising tool and user base knowledge thanks to their partnership. Additionally, if you already use Facebook, you may manage both accounts from one location.
The visual aspect of Instagram is yet another fantastic reason to use the platform. Why not use a website that was created just for publishing photos if you’re searching for an excellent location to advertise listings?
The majority of Instagram users are young. Ages 25 to 34 make up the largest user cohort (32% of all users on the platform). Because of this, it’s excellent for marketing to younger customers. With 80% of users accessing the platform at least once a week and 59% of users logging in daily, engagement levels are also high.
The drawback is that a large portion of Instagram’s user base—37% of users are between the ages of 13 and 18 and 18 and 25—is too young to be considering buying real estate. Just 40% of American adults overall use Instagram.
3. LinkedIn
It’s not the best place to advertise on LinkedIn. Nonetheless, it’s an ideal platform for interacting with other agents in your vicinity because it’s a professional networking site. By sharing your listings with agents you know who could be interested, you can create a personal network through which you can trade leads.
It’s not necessary to limit networking to other agents. Expand your knowledge and establish connections with real estate experts such as appraisers, mortgage brokers, and home inspectors. Networking with moving firms might even be beneficial so you have someone to recommend to your clients.
If you operate in the commercial real estate industry or frequently collaborate with real estate investors, LinkedIn can be a useful resource for you. LinkedIn is a great way to stay in touch with your clients in those situations.
4.TikTok
One of the more recent social media sites is TikTok. It has received a lot of attention, primarily because to its brief viral films that feature fast cuts and filters. The majority of users are extremely young. However, as Facebook becomes more well-known, more business users are joining it gradually but steadily.
Listings should not be shared here. However, it’s a fantastic venue for project demonstrations and trade secrets exchanged. If you flip houses, for instance, you may showcase before and after photos of your houses. If you keep it brief and sweet, it might just become viral.
5. Twitter
Twitter appears to be a potentially useful tool for marketing your real estate company at first glance. With almost 50% of Twitter users between the ages of 25 and 49, the user base is undoubtedly the correct age.
The issue with Twitter is that it’s nearly hard to create any kind of network or execute a successful ad campaign. The newest stories and popular hashtags are the main topics of this website. That being said, it’s not a bad location to observe what the market is talking about.
6. Pinterest
Because it’s a visual medium, Pinterest is comparable to Instagram. It’s a terrific place to share photos of your listing because of this. Additionally, it has a very large user base despite lacking Facebook’s style. Furthermore, they belong to the ideal population for real estate. Here are a few fundamental details:
- Every month, 86 million Americans use Pinterest.
- Most people who use Pinterest are younger than 49.
- 85% of women look to Pinterest for ideas when organizing life events, compared to 53% who look to Facebook and 44% who look to Instagram.
- Among users, 43% intend to purchase their dream house in the next five years.For any real estate professional, the final number should be a big, flashing neon sign because it is a huge problem. Although Pinterest may not get as many visitors as certain other websites, it is drawing in the correct ones.
7. Trulia
Trulia is, first and foremost, an MLS listing website rather than a social networking network. It does, however, provide a page called Trulia Voices where users can communicate with one another.
Questions and replies make up a large portion of this exchange. Trulia Voices is a terrific platform for more seasoned agents to establish their reputation for knowledge because it is frequently visited by younger agents seeking assistance.
8. Zillow
Zillow is not a social networking platform in and of itself; it’s just another listing website. However, it offers a user forum where users can post questions and receive responses, just like Trulia. Thus, it makes sense to be active on both sites if you’re attempting to establish a reputation.
9. Active Rain
Similar to LinkedIn, Active Rain is a professional networking platform designed exclusively for real estate professionals. You may network with agents, appraisers, mortgage brokers, and other real estate industry participants on this ideal platform. Additionally, the website has a referral system that lets you use networking to expand your offline business.
10. NextDoor
NextDoor is a novel social networking platform designed to foster relationships within specific neighborhoods. Building ties with your neighbors is an excellent idea if you are in charge of a local neighborhood organization.
Innovative Social Media Networks for Real Estate
There are a few emerging social media sites that are worthwhile mentioning before we finish up:
- Clubhouse – Clubhouse is a live podcast-like audio streaming service. In real time, the speaker can receive a response from the audience. It works effectively for both question-and-answer sessions and seminars.
- Twitter Spaces: Clubhouse is comparable to Twitter Spaces as an audio-sharing platform. It may be simpler to draw in an audience thanks to its integration with Twitter than it would be on a stand-alone site.
How to Select Social Media Platforms for Your Real Estate Network
It could be tempting to stay active on as many social media networks as you can. Avoid it. You’ll spend so much time on social media because there are too many platforms, and it will take time away from your main business. Furthermore, it becomes more difficult to expand your audience when you disperse your efforts.
Rather, concentrate on creating two or three powerful social media profiles and leveraging them to support one another. Take into account the following aspects while selecting your platform:
- The quantity of active users
- The typical user’s age
- People nearby
- Whether consumers are drawn to real estateWhatever you do, keep in mind that using social media won’t boost sales on its own. Rather, concentrate on bringing in new clients and creating prospects. It’s not the goal to receive as many likes as you can. It has to do with increasing business.
Conclusion
As you can see, an astute real estate agent can benefit from using all ten of these social media channels. The development of a cogent approach is crucial. Do you use video content to target younger consumers? Consider creating some videos for TikTok. Do you want to connect with other industry experts? Go to LinkedIn.
You may expand your real estate social network and gain more than just interaction on your posts by posting the appropriate content on the appropriate sites. You’ll receive practical outcomes in the form of leads, sales, and increased business.
You can also check: How Important Is Social Media Presence For Your Business?
