How To Make A User-Friendly E-Commerce Web Design

Redesigning an eCommerce website doesn’t have to be a chore. This guide provides you with all the necessary tools and tips needed to create a user-friendly eCommerce web design.

An e-commerce website is a true blend of art and science. Its design must appeal to customers, and all the statistics accompanying products must be accurate. According to the report, the e-commerce market was around 4.9 trillion USD, expected to reach nearly 7.4 trillion USD by 2025. So, if you are already running an e-commerce store or planning to start, you have huge opportunities to reach your customers and build a brand. However, at the same time, your e-commerce website design will play a significant role. Hire the best e-commerce web design agency in London to make your brand memorable.

Let us peep into some ways to make a user-friendly eCommerce web design that clears the route to entice more customers.

A Mobile-Inclusive Strategy

Most online purchases are on mobiles since it is far easier to fetch a mobile and start browsing than start your laptop or desktop, connect your Internet, and then begin browsing. Therefore, your online store must be mobile-responsive.

Highlight As Per The Popularity

Let us term the products that render you the maximum money, have the maximum count of customer reviews, and/or have the maximum sales as the ‘most popular’ products. You must highlight these products by making banners, tweaking the image sizes, or using contrasting colors. You will have more sales if you can redirect the visitors’ attention to these highlights.

Practice Remarketing

When a visitor is browsing an e-commerce website, the possibility is that this visitor is doing a casual search, weighing out the various options, and assessing the availability and price. At this juncture, remarketing can prove vital. For visitors, the website should pop up a sign-up sheet. Your business should offer them something and then demand the sign-up details, including email addresses. You can now use these addresses to dispatch emails about attractive deals.

SEO Tips

For an e-commerce website, SEO is of great significance. This includes keywords, product descriptions, and inbuilt SEO audit tools. Use short and long-tail keywords with the proper keyword density in your online content. The product descriptions should be highly relevant, holistic, and easy to read.

Great Imagery

The product images must be of high resolution. Another method is to shoot many product images from disparate angles and then join them to result in a slideshow.

Simplicity

If visitors opine that shopping on your e-commerce store is simple, they would be more inclined to complete a purchase. One way to ensure this is to design your online store per industry norms. The impact is that visitors know the method of interacting with your website. Besides this, the thumb rule is that visitors should not be required to think more about navigating your website. They must have a smooth flow for all transactions.

Scannable Content

The basic concept is that visitors to the online store do not want to waste considerable time trying to understand the entire shop. You must have big headers to indicate its various sections to facilitate their journey on the website. Some other tips are to use short paragraphs, lists (bulleted or numbered), and multiple header sizes. Just a glance at the screen must be self-explanatory.

So, if you are in the United Kingdom or anywhere, Pearl Lemon Web is the best e-commerce web design agency. They offer high-quality web design solutions and help you to strike the market quickly.