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As we step into 2024, the realm of marketing plugins for WooCommerce continues to evolve, offering innovative solutions to enhance online visibility, boost sales, and engage customers. In this blog post, we’ll discuss the best WooCommerce marketing plugins that are making waves in 2024, unveiling the tools and features that can make online businesses grow.
Let’s explore some of the hand-picked plugins that will help with marketing strategies for successful WooCommerce stores in the coming year.
Best WooCommerce Marketing Plugins List
1. WooCommerce Best Sellers
The WooCommerce Best Sellers plugin is designed to enhance your WooCommerce store by creating a dedicated page to showcase the top-selling products. This separate best seller page allows you to highlight popular products based on different categories and supports various product types. This plugin allows you to choose whether to display the best sellers based on total sales or sales for a specific period.
The plugin offers customizable options for best-seller labels; allowing you to add badges to product thumbnails with the ability to customize the text, color, and position of the badges. It also allows you to upload a custom image to serve as a seal for best-selling products; displaying it on the product page for added visual appeal.
This plugin allows you to rank products based on sales; showcasing ranking positions for different categories on the product page. It also provides the option to set the maximum number of recommended best-seller products and the option to exclude out-of-stock items.
It allows you to add a best seller slider to your WooCommerce store. Separate sliders can be created for the shop page, category page, and product page. The customization options extend to choosing between bxSlider and Swiper sliders based on your website design; setting the position and title of the slider for various pages, and you can set the number of products to be shown per view on the slider.
2. Discount Rules for WooCommerce
Discount Rules for WooCommerce is a WordPress plugin that allows you to create various discounts for your products in a simple and customizable way. This plugin allows you to offer bulk discounts, dynamic pricing, or percentage-based discounts. It also allows you to set discounts based on product quantity, cart total, or even the entire order amount.
This plugin doesn’t limit you to generic discounts. It allows you to set discounts for specific products, product variations, categories, attributes, customers, and user roles in the pro version. The discounts created will be visible across various stages of the purchase process, from the product page to the cart, checkout, and even in email notifications. The pricing discount table is also displayed beautifully on the product page for a clear and transparent shopping experience.
Discount Rules for WooCommerce allow you to effortlessly run promotions and keep your customers coming back for more. It’s not just a discount tool; it’s a way to enhance your sales strategy and retain your customer base. Also, it’s a great solution for anyone looking to implement dynamic pricing and discounts in their WooCommerce store.
3. WP Coupons and Deals – WordPress Coupon Plugin
WP Coupons and Deals is a WordPress plugin designed to integrate affiliate coupons and deals into your website. It’s a user-friendly tool that helps to present coupons and deals in a visually appealing and efficient manner. The plugin prioritizes speed and efficiency; ensuring that your site remains lightweight and loads quickly. This provides a smooth user experience while promoting affiliate sales and maximizing revenue.
The plugin also offers a live preview feature that enables you to see how your coupon will appear as you create it. It even incorporates click-to-copy functionality for convenience; along with a voting system for individual coupons and social share buttons to enhance user engagement. In addition to its user-friendly features, WP Coupons and Deals offers a widget for displaying coupons and deals in various widget areas.
The plugin also includes easy-to-use settings, coupon categories for organization, an expiration system to display coupon validity, and optimally loaded stylesheets and scripts for improved performance. Overall, WP Coupons and Deals is a practical solution for WordPress users looking to effectively promote affiliate coupons and deals on their websites.
4. WebToffee WooCommerce Gift Cards
WebToffee WooCommerce Gift Cards is a plugin designed to help WooCommerce store owners create and sell unlimited gift cards. The plugin allows you to create an unlimited number of gift cards on the WooCommerce store; giving customers the option to redeem them while shopping. Customers can receive these gift cards directly via email; with the ability to add custom gift card messages and offer store credit balances through the gift cards.
The plugin allows customers to send gift cards or products as gifts to their loved ones. Customers can schedule gift cards to be sent on a specific date, adding a personalized touch to their gift-giving experience. The plugin also provides 20+ predefined gift card templates for different occasions like birthdays, New Year, anniversaries, and Christmas.
WebToffee WooCommerce Gift Cards support physical gift cards, allowing customers to purchase them from the store. Once an order is received, store owners can ship the physical gift card to the specified delivery address. Additionally, the plugin offers the flexibility to set fixed or custom gift card amounts; with the option to manage user credit balances easily from the dashboard.
5. Discount Rules and Dynamic Pricing for WooCommerce
WooCommerce Dynamic Pricing & Discounts is a plugin designed to enhance your WooCommerce store by offering a variety of discount options. This user-friendly plugin is suitable for both beginners and experienced users; as it provides an easy-to-use interface with comprehensive features.
The plugin allows you to effortlessly create bulk discounts, percentage category discounts, smart coupons, storewide offers, auto-apply coupons, product offers, and more to boost your sales effectively.
It allows you to set discounts based on different criteria, such as product quantity, category, and cart total. For instance, it allows you to implement bulk pricing with tiered discounts, offering customers percentage discounts based on the quantity they purchase. Additionally, it provides the option to schedule discounts for specific products or occasions. It also allows you to exclude selected products from the rules.
The plugin offers several features, like a quantity table displayed on product pages, date-based rules for offer validity, and the ability to set rule expiration dates. It also offers shipping-related features; including weight-based shipping, free shipping based on cart total conditions, and scheduled shipping methods, making it a versatile tool for optimizing your WooCommerce store.
6. WooCommerce Product Recommendations
The WooCommerce Product Recommendations plugin is designed to enhance your online store by displaying products on engaging grids or sliders, effectively increasing customer engagement and conversions. The plugin allows you to configure what products to recommend using conditional filters and to choose where to display the recommendation grid or slider, whether on the Shop, Category, Cart, Checkout, Order Received, or individual product pages.
It allows you to set filters based on products, categories, and more. The plugin provides built-in templates for popular product recommendations like related products, bestsellers, top-rated, frequently bought together, new arrivals, recently viewed, and more. Additionally, it allows you to create custom recommendations using customization options.
WooCommerce Product Recommendations supports multiple product types, including simple, grouped, variable, subscription, and external/affiliate products. It even offers extensive product sorting options, allowing you to sort products by popularity, rating, price, release date, or any random order. Furthermore, it dynamically hides out-of-stock products from the recommendation display for a seamless customer experience.
7. Customer Reviews for WooCommerce
Customer Reviews for WooCommerce is a plugin that simplifies the process of collecting and showcasing customer feedback on your WooCommerce store. It manages communication with your customers by sending automated, personalized email reminders after each transaction; encouraging them to share their experiences through reviews. This makes the reviewing process more accessible and convenient for your customers.
The plugin adds extra features to enhance the overall user experience. It includes a Q&A section on product pages, allowing customers to get their questions answered; thereby increasing transparency and building trust. It also offers features like aggregated review forms; enhanced reviews with ratings and images, and options for voting and filtering.
Additionally, it offers an optional integration with an external service, CusRev, to verify the authenticity of customer reviews. This verification process adds extra credibility to your reviews, ensuring that potential buyers can trust the feedback they see on your site. Overall, Customer Reviews for WooCommerce is a great tool for businesses looking to use customer feedback for improved SEO, increased sales, and enhanced customer satisfaction.
8. Web Push Notifications – Webpushr
Webpushr is a web push notification platform that allows you to send notifications to your site visitors across popular browsers, even when they are not on your site. Installation of the plugin is quick, and it supports both HTTP and HTTPS WordPress sites. Once installed, visitors receive an opt-in message to receive web push notifications, and you can send them messages at any time.
The plugin is user-friendly, and allows you to configure it to automatically send push notifications when you publish a new post. The dashboard provides subscriber counts and useful user reports, such as browser and device type. Webpushr offers excellent support for WooCommerce sites; allowing automatic notifications for new products, price drops, sales promotions, and abandoned carts.
The plugin includes features like dashboard views, subscriber logs, notification stats, and automatically triggered push notifications for post publishing. The plugin supports all major browsers, including Chrome, Firefox, Safari, Microsoft Edge, and Opera.
It’s advanced features include user segmentation, analytics, customizable opt-in prompts, and support for event-triggered notifications. The plugin even offers scheduled notifications, emoji, and large image support, making your messages more engaging.
9. Smart Coupons for WooCommerce
The WooCommerce Smart Coupons plugin allows store owners to create a variety of offers and discounts using different combinations of coupon types, features, and restrictions. Whether it’s buy one get one deals, advanced coupon conditions, or store credits and gift cards, this plugin allows for customization to meet diverse promotional needs.
The plugin lets you configure advanced coupon conditions, ensuring that discounts are applied only when specific rules and conditions are met. Moreover, Smart Coupons provides the option to create exclusive coupons based on a customer’s purchase history, designing promotions according to individual preferences.
The plugin provides the option to set up abandoned cart coupons and allows you to display countdown banners for discounts with expiry. Additionally, the plugin supports the generation of coupons in bulk with just a few clicks; simplifying the process for store owners and allowing them to export coupons to a CSV file for easy management.
10. Brevo
Brevo is an all-in-one email marketing plugin that offers a range of features. It allows you to easily create custom subscription forms and integrate them into your posts, pages, or sidebars. The plugin also allows you to manage contact lists efficiently; offering advanced segmentation options to enhance your campaign performance.
It allows you to create and send newsletters using a mobile-friendly, drag-and-drop builder, with options to customize emails or choose from a template library. The plugin also enhances transactional emails by automatically using Brevo’s SMTP for improved deliverability and tracking.
The plugin’s dashboard provides real-time statistics on opens, clicks, and bounce reports. It makes marketing automation easy with the option to auto-install the script on your website and identify tags on Brevo forms and WordPress logins.
Besides this, it allows you to create subscription forms that can be integrated as widgets or shortcodes, along with options for confirmation emails and double opt-in confirmation. It also offers responsive design tools, a library of mobile-friendly templates, personalization options, inbox and design rendering tests, and the ability to schedule campaigns in advance.
11. Checkout Upsell
Checkout Upsell is a WooCommerce plugin designed to boost sales by offering one-click upsell deals in your store. It allows store owners to create special offers exclusively on the checkout page; aiming to increase conversions and the average order value. Customers can add these upsell offers to their existing order with just a single click; presenting them with exclusive deals at the moment they are checking out.
The plugin includes features such as checkout upsells, displaying one-click upsell offers at the checkout, and cart upsells, showcasing upsell offers on the cart page. It also provides the option for Frequently Bought Together, displaying related and upsell products on the product detail page; similar to Amazon’s “People also bought these together.”
Additionally, the plugin supports Next Order Coupons; generating unique coupons for the next order after a customer makes a purchase. The one-click upsell offers are customizable and can be set based on conditions like items in the cart, cart subtotal, user role, and more.
The plugin offers a simple setup process, allowing users to install the plugin; set up upsell offers and order bumps, and witness the impact on sales. It supports various product types in WooCommerce; including subscription products, and is compatible with popular WooCommerce plugins. The plugin also allows for scheduled upsell campaigns and offers customizable templates to make each offer unique.
12. Leo Product Recommendations For WooCommerce
Leo Product Recommendations for WooCommerce is a plugin designed to boost sales by offering smart product recommendations in a visually appealing popup. This popup suggests related products to customers after they add an item to their cart; encouraging them to make additional purchases. The plugin features a customizable settings panel that allows for both manual and dynamic recommendations based on your marketing strategy.
The plugin employs an Ajax approach to enhance the shopping experience. This means that customers don’t need to navigate through multiple pages to find and purchase products. Also, it simplifies the shopping process; reducing steps and time; ultimately increasing the likelihood of making a sale. Besides this, the popup is compatible across various devices and allows you to customize the heading and description of the recommendation popup.
Moreover, Leo Product Recommendations supports various product types, including simple, variable, and grouped products. It provides the option for manual selection or global selection of recommended products. Additionally, the plugin offers features like custom CSS for further styling options, quick checkout buttons, and compatibility with Gutenberg blocks and popular page builders like Elementor, Divi, and WpBakery.
Conclusion
Optimizing your WooCommerce store for effective marketing is crucial for driving sales and enhancing customer engagement. Whether it’s boosting sales through upsells, leveraging the power of email marketing, or strategically showcasing your best sellers; the above listed plugins offer valuable tools to enhance your online business.
As you explore the best WooCommerce marketing plugins; consider your specific needs and goals to choose the ones that match your business strategy. With the right tools in place, you can create a more personalized and impactful shopping experience for your customer; ultimately leading to increased conversions and business success.
