Supermetrics: Marketing Intelligence Platform

Supermetrics is a marketing intelligence tool that has changed the game for digital marketers, firms, and businesses that are tired of reading huge amounts of data reports. This article cuts through the technical jargon to explain how Supermetrics works, what benefits it brings to everyday marketing, how much it costs, what features make it stand out, and how it compares to other options on the market—so you can see why it’s the best choice for actionable marketing insights in 2025.

What is Supermetrics?

Supermetrics is the connection between the data that matters to your sales, marketing, and advertising goals on over 150 data sources, including Facebook, Google, HubSpot, Shopify, TikTok, Salesforce and more, and your favourite reporting platform, including Google Sheets, Excel, Looker Studio, Power BI and data warehouses like Snowflake and BigQuery.

It automates the process of saving and adding data and updates your numbers on a plan of your choice instead of spending hours on it manually. In this manner, your team, partners, or clients will have access to the latest version of all the important measures.

No downloading or worksheets by hand.
There shouldn’t be any broken connections or old displays.
Just new, solid, uniform facts to help you make better choices.

Why Supermetrics Is Different (and Why Marketers Love It)

Supermetrics does more than just move data around. Its best feature is that it can be used by both new marketers and teams with a lot of experience in analytics:

It links more than 150 platforms, so you can combine everything without having to do it all by hand.
More than one place: You can choose to store your data in files, screens, BI tools, or servers. Not locked in.
Your own queries: Do not use any extra measures, measurements, or filters. Only pick the ones you need.
Refreshes that happen automatically every hour, day, or week—you’ll never have to plan a human pull again.
You can change the names of campaigns, change the currencies, or combine ad spend across channels with light data transformation.
Safe and GDPR-compliant transfers: All transfers are secured, and Supermetrics doesn’t keep your data unless you choose to do so.
Easy-to-use templates for quick reports: Start right away with pre-made designs for paid ads, SEO, e-commerce, and more.
Simple to learn—you don’t need to know how to code—made with marketing in mind.

Who Should Use Supermetrics?

Supermetrics isn’t just for big businesses or tech experts; it’s best for the following groups:
Digital marketers: Are you running ads on Google, Meta, LinkedIn, or TikTok? Supermetrics brings together findings.
Agencies: It’s easier and less likely to make mistakes to report for multiple clients on different platforms.
Analysts: Supermetrics gives you clean, uniform data to look at if you do your work in Power BI, Tableau, or other tools.
Businesses should send data to warehouses like BigQuery and Snowflake for advanced analytics or to share insights across teams.
Small Businesses: You can track success across channels with little technical setup, which is great for teams that don’t have a lot of resources.

How Does Supermetrics Work? (Step-by-Step)

It’s designed to be simple to use:

Sign in and connect to any platform you use, like Google Ads, Facebook Ads, Shopify, HubSpot, TikTok, LinkedIn, or anything else.
Choose what data to pull: Pick out the exact measures, features, and time ranges you need for each report.
Set Destination: Choose where the data should go, such as the cloud, Google Sheets, Excel, Looker Studio, or Power BI.
Set your data pulls to happen every hour, day, week, or month to keep your screens up to date.
Build Reports: Use your favourite business intelligence (BI) tool to make images. Supermetrics gives you the data, and you’re in charge of the presentation.
Blend and transform: Combine data from different sources to get a single report on everything, including ad spend, web analytics, sales results, and even data from offline sources, like event attendance.
Share and Work Together: Put the same information into several tools so that everyone, from CEOs to SEO managers, can use the same “single source of truth.”

Standout Features That Set Supermetrics Apart

150+ Connectors: A lot of connections make it simple to gather data from almost all marketing channels and put it in one place.
Auto-updating data saves teams hours of work and cuts down on mistakes made by people.
Historical Storage: Use data storage or Supermetrics Storage to store and look at long-term trends.
Importing custom data: Add offline or unique data to your digital records to get a full picture.
Security: Encrypted exchanges keep data safe and follow rules for business info.
Relay42 CDP Integration (2025 Update): Since Supermetrics bought Relay42, it now has a customer data platform for unified customer profiles and marketing driven by AI.
Free Templates: Ready-made report templates for Google Sheets, Looker Studio, and Excel can speed up the process of setting up reports.

Real-World Use Cases

Making performance dashboards automatic

A single Looker Studio platform is used by marketers to sync data from Google Analytics, Facebook Ads, and LinkedIn. You don’t have to check ten different accounts anymore—everything is always up to date.

Reporting clients to an agency

Agencies manage a large number of client accounts. With Supermetrics, they can quickly make their own reports based on a channel, area, campaign, or measure, and changes are automatically made every week, which saves them hours of work.

More complex analytics and attribution

Businesses put a lot of specific data into BigQuery or Snowflake to use it for prediction models, lifetime value calculations, or digital attribution. All of this is done automatically, with no exports done by hand.

How much does Supermetrics cost in 2025?

Supermetrics has a flexible price system with different levels based on the number of data sources, locations, users, and sync times. Plans are clear, but needs that aren’t planned for can quickly make costs go up.

Plan	Price	Features
Starter	$29/month	1 destination, 1 user, 3 sources, weekly refresh; good for freelancers
Growth	$159/month	2 users, 7 sources, daily refresh, basic data transforms; best for small teams
Pro	$399/month	3 users, 10 sources, hourly refresh, advanced transformations
Business	Custom	Unlimited destinations, users, premium support, on-demand refresh, API, and warehouses

Pros and Cons (Frank Look)

Pros

It works well with all the best marketing and data tools.
Avoids a huge amount of time spent reporting by hand.
Setup is very flexible, and can range from simple Google Sheets to cloud processes for large businesses.
Strong protection and compliance for info.
Adding more features (for example, customer data platform connection by 2025).

Cons

It’s not a visualisation tool; for that, you’ll need Looker Studio, Power BI, or spreadsheets.
When there are more data sources, users, or locations, the costs go up.
For more complex setups (like cloud stores), you might need expert help.
Not much data for beginners or those who only need one tool (too much for small projects).

When Is Supermetrics NOT the Best Fit?

The data that comes with one tool, like Google Analytics, might be enough for your business. Supermetrics works great for people who need to report on a lot of different channels or for teams that want to simplify, standardise, and grow their data.

Getting Started: Free Trial and Setup

It’s easy to join:

Try out all of the features for free for 14 days, including the ability to connect platforms, try out different connections, and set up automated tasks to run at certain times.
You don’t need a credit card to start the trial, so there is no risk or surprise payment at the end.
During the trial, you can still use early access ports and new or test features.
Plans change based on the size of your business and how often you need to report.

Conclusion

Supermetrics stands out because it automates, adapts, and speeds up the processes for marketing data. It turns the mess of making spreadsheet reports by hand into an automated process that makes new, correct, and unified data available to everyone, no matter how many platforms they use.

Supermetrics is a good buy if you don’t want to waste time handling screens and reports. It’s especially good for content-driven marketers, companies, or businesses that need real marketing data. The best plan for you will rely on how big your business is, how complicated your data is, and how often you need to report, but most teams think the time saved and clearer data are well worth the money. You can try it out without any risk, so there’s never been a better time to see how it can improve your marketing.

Also read: Inicio – Soy Nueva Prensa Digital