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The Mandela Effect

Mandela Effect: Unraveling the Threads of Collective Memory

A circumstance known as the “Mandela effect” occurs when a sizable portion of the public thinks something happened when it actually did not. Fiona Broome coined the phrase in 2009 after learning that she and several other people thought Nelson Mandela had passed away in the 1980s (he passed away in 2013).

Examining the Mandela effect’s history, notable instances, and possible reasons for this peculiar convergence of senses can all aid in illuminating this singular phenomenon.

How the Mandela Effect Started

Fiona Broome originally used the term “Mandela Effect” in 2009 when she made a webpage describing her observations of the phenomena. During a conference, Broome spoke with others about her recollections of the 1980s South African jail tragedy involving the death of former president Nelson Mandela.

However, Nelson Mandela died in 2013 rather than in prison in the 1980s. Broome discovered she wasn’t alone when she started talking to others about her memories. Others recalled seeing his widow’s statement and news reports about his passing.

Broome was astounded that, despite the event never having occurred, so many individuals could recall it in such detail. She started her website to talk about what she named the Mandela Effect and other similar instances, with encouragement from her book publisher.

Some Examples of the Mandela Effect

There are other instances of this kind of erroneous collective memory besides the life of Nelson Mandela. Other group false memories started to surface as the Mandela Effect theory and Broome’s website expanded.

Pikachu Tail

A lot of individuals claim to recall the Pokémon character Pikachu as having a tail with a black tip. The character has, in fact, always had a solid yellow tail.


A well-known instance of the Mandela Effect is the collective recall of the 1990s film “Shazaam,” which featured actor/comedian Sinbad.

Although there isn’t a film like this, there was a kid’s film named Kazaam and a few other oddities that might assist in explaining how this film ended up in many people’s memories.

Luke, I Am Your Father

Most people who have seen Star Wars: Episode V—The Empire Strikes Back will recall Darth Vader saying, “Luke, I am your father.”

That being said, you might be shocked to hear that the real line was, “No, I am your father.” The majority of people remember the line as being the former instead than the latter.

Mickey Mouse

Although Mickey Mouse is arguably the most well-known cartoon character worldwide, fans frequently have misconceptions about Disney’s iconic mouse. When he doesn’t, people frequently claim that the character is wearing suspenders.

Location of New Zealand

Where in relation to Australia is New Zealand? It is located in the southeast of the nation, as may be seen on a map. Some people, meanwhile, assert that they remember New Zealand as being northeastern rather than southeast.

Oscar Meyer

The spelling of the well-known hot dog brand, Oscar Mayer Weiners, has generated some debate. Some assert that they may recall the brand being spelled “Meyer” rather than “Mayer” (which is the true spelling).

Berenstein Bears

Not even the well-known children’s book series “Berenstain Bears” is exempt from the Mandela effect. Numerous individuals claim to recall the name as the Berenstein Bears (spelled with an “e” rather than an “a”).

This is comparable to the Oscar Mayer problem and suggests that contrary to popular belief, there may be a cognitive explanation for the Mandela Effect.

Some reasons behind the Mandela Effect

Misleading Post-Event Information

Your recollection of an event can be altered by information you discover after it has happened. This helps to illustrate why eyewitness evidence might be unreliable and offers subtle details about the occurrence.


Priming explains how the circumstances surrounding an event influence how we perceive it. It is also known as suggestibility and presumption, is the distinction between inquiring about a person’s height and length. Asking “Did you see the black car?” as opposed to “…a black car?” sends a subliminal message that affects the listener’s reaction and recollection.


Confabulation is the process by which your brain attempts to make sense of your memories by filling in the blanks. This is recollecting information that never happened, not lying. As people age, they tend to confabulate more.


Despite solid evidence suggesting that the Mandela effect is better explained by the fallibility of human memory than by the existence of parallel universes, the phenomenon is nevertheless the subject of intense discussion.

Naturally, there are things we don’t know. Perhaps greater investigation into the causes will reveal the causes as more Mandela effect instances transpire.

About Jai Nagpal

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Hello everyone, My name is Jai Nagpal. I am a dynamic and accomplished Digital Marketing Executive, recognized for my strategic vision and impactful contributions to the digital landscape. My passion for digital marketing goes beyond the technical aspects, as I am also known for my creative flair and ability to connect with target audiences.

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